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Corporate Exposure

Corporate Exposure

by Ray Paulick-- Julius Boros led professional sports in a new direction in 1971 when he donned a hat bearing the logo of the Iowa appliance maker Amana during a televised tournament. He may have gotten nothing more than a Radar Range out of the deal, but Boros opened the doors to what is now a multimillion-dollar endorsement business for many professional athletes, including some jockeys.

More Articles about Endorsement


Trainer Hector O. Palma
Jockey Edwin A. Maldonado
Owner B G Stable and Palma, Hector
Breeder Kilroy Thoroughbred Partnership


Endorsement View Five-Cross Pedigree Distorted Humor Forty Niner
Danzig's Beauty
Charmed Gift A.P. Indy
Potridee (ARG)

Auction History

Sale / Hip Type Buyer Consignor Price
Hip 400
Yearling Maverick Racing Lane's End, agent $450,000

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