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Horse Racing Needs A New Box

Horse Racing Needs A New Box

To remain successful in a competitive marketplace, products undergo changes and re-packaging. Soaps add magic formulas. Foods reduce fat. Cars think for themselves. read blog

NTRA to Shift Advertising Strategy

NTRA to Shift Advertising Strategy

The National Thoroughbred Racing Association will shift its advertising strategy this summer to target sports fans who wager on horse racing about twice a year. To that end, it will rely heavily on ads that will appear on ESPN network channels. In addition, the Breeders' Cup championship will be "repositioned" to give it greater public awareness, NTRA commissioner Tim Smith said.

More Articles about Branding


Trainer Thomas F. Proctor
Jockey Leandro R. Goncalves
Owner Glen Hill Farm
Breeder Royal Pegasus LLC


Branding View Five-Cross Pedigree Street Sense Street Cry (IRE)
Awesome Storm Cat
Pure Profit

Auction History

Sale / Hip Type Buyer Consignor Price
Hip 567
Yearling Glen Hill Farm Royal Pegasus $250,000

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