The National Thoroughbred Racing Association has announced that Hallway Feeds has renewed its sponsorship agreement with the NTRA. Under the terms of the agreement, Hallway Feeds will continue as the Official Feed Supplier to the NTRA through 2011 and will offer the equine industry preferred pricing on its products through the NTRA Advantage program.
As part of a new sponsorship strategy, the Breeders' Cup, announced July 21 it has formed three distinct tiers of marketing partners and developed expanded benefits for those partners.
United Parcel Service's sponsorship of Big Brown's bid for the Triple Crown produced more than $6 million in overall exposure value, according to the Michigan-based sponsorship research company Joyce Julius & Associates.
The New York Racing Association and UPS have announced a partnership agreement for the Belmont Park Spring race meeting, including the June 7 Belmont Stakes (gr. I). The deal is being made in association with ABC Regional Sports Sales.
When Kent Desormeaux heads to the starting gate aboard Big Brown in the June 7 Belmont Stakes (gr. I), viewers won't see the lone UPS logo that was prominently placed on the jockey's pants in the Kentucky Derby Presented by Yum! Brands (gr. I) and Preakness Stakes (gr. I). Instead, Desormeaux will bear not only the UPS symbol, but also Hooters' orange logo, as the popular restaurant chain represtented by an owl peering through the "OO" in its name becomes his second official sponsor.
Louisville-based UPS employees are expected to deliver strong support for their namesake Big Brown at Churchill Downs May 17, as the historic racetrack hosts a "UPS Day at the Races" in conjunction with a simulcast of the Preakness Stakes (gr. I) from Pimlico Race Course.
A recent agreement with IEAH Stables and jockey Kent Desormeaux has UPS serving as the exclusive marketing partner for Kentucky Derby Presented by Yum! Brands (gr. I) winner Big Brown, the delivery company announced in a May 9 press release.
UPS, the company which inspired the name of the winning Kentucky Derby Presented by Yum! Brands (gr. I) horse, Big Brown, took advantage of its logo placements on the pants of winning jockey Kent Desormeaux to garner 0:56 of on-screen time.
For the second consecutive year, Churchill Downs and UPS will team up to bring the horsepower of the Kentucky Derby to NASCAR, as the two companies unveiled a special Kentucky Derby 134 paint scheme Feb. 29 that will be featured on the #44 UPS Toyota Camry during the Aaron's 499 NASCAR Sprint Cup Series race at Talladega Superspeedway April 27.
Top three finishers earn an automatic berth in the championship in Las Vegas next year.
Churchill Downs and UPS are teaming up to bring the horsepower of the Kentucky Derby to NASCAR. The two companies unveiled a special Kentucky Derby 133 paint scheme Feb. 23 that will be featured on the #44 UPS Toyota Camry driven by champion Dale Jarrett as he competes in the NASCAR Nextel Cup Series race at Talladega Superspeedway on April 29.
The National Thoroughbred Racing Association announced Monday that UPS has reached a three-year agreement to become an "Official Partner" of the NTRA.
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