NBC and the NBC Sports Network reported markedly improved viewership numbers for their Nov. 1 coverage of the main Breeders' Cup card, compared with 2013 numbers, as both afternoon and primetime ratings were up.
The Breeders' Cup Classic (gr. I), televised in prime time on the East Coast by NBC, took a substantial fall from year-ago numbers, registering a rating of 1.4, down from 2.2 last year, according to numbers released Nov. 4.
Nearly 10 million viewers tuned in to see Oxbow win the 2013 Preakness Stakes (gr. I) May 18 from Pimlico Racecourse near Baltimore, as ratings for the second jewel of the Triple Crown improved markedly over year-ago numbers.
More than 14.5 million viewers watched the Kentucky Derby May 7 on NBC Sports, the network reported, making it the fourth most-watched Derby in the past 21 years.
With no Kentucky Derby or Preakness winner in the Belmont Stakes field, TV ratings numbers for the third jewel of racing's Triple Crown slid to lowest level ever.
The NBC telecast of the May 1 Kentucky Derby Presented by Yum! Brands (gr. I) posted the highest ratings in 18 years.
Three "Road to the Kentucky Derby" telecasts, featuring prep races for The Run for the Roses, showed increased viewership this year, NBC reported.
NBC's coverage of the Toyota Blues Grass Stakes and Arkansas Derby earned O.K. ratings numbers April 10 as the network's three-program Derby prep series came to an end
NBC reported approximately 1.2-million households tuned in to its Apr. 3 coverage of the Wood Memorial and Santa Anita Derby (both gr. I).
Coverage of the Nov. 6-7 Breeders' Cup cards from Santa Anita Park on ABC/ESPN continued to attract just modest viewership, dipping slightly from disappointing ratings a year ago.
ESPN's coverage of the Oct. 27 Breeders' Cup drew roughly the same number of viewers as last year, and that is not very good news.
Continuing a trend in sports TV programming, the ratings for the June 9 telecast of the Belmont Stakes (gr. I) on ABC registered a 2.9, down 12% from 2006's 3.3.
NBC's telecast of the June 7 Belmont Stakes finished in the top five among the 122 primetime network programs for the week of June 2-8 and the race portion of the telecast rated as the No. 1 show on network television.
Coverage of the May 17 Preakness Stakes on NBC from 5-6:45 p.m. (EDT) earned a 5.6 overnight rating and a 15 share, compared with a 6.5 overnight rating and 15 share in 2002.
A three-year decline in television ratings for the Breeders' Cup World Thoroughbred Championships ended this year with the 19th running at Arlington Park Oct. 26.
The final television ratings for the Kentucky Derby (gr. I) fell one rating point from a year ago to 7.1 and captured 18% of the viewing audience.
Overnight television ratings for the Belmont Stakes (gr. I) jumped 44 percent to 4.9 and captured 13 percent of Saturday afternoon's viewing audience in the country's top 51 media markets.
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