NBC will implement all-access social media strategy along with TV and live online streaming for the Preakness May 19 from Baltimore.
Television viewership was up 2% for the 2012 Kentucky Derby (gr. I), while the share of viewers watching the race rose 6%, making I'll Have Another's victory the third-highest watched since Sunday Silence in 1989.
NBC Sports Group announced overnight TV ratings for the May 5 Kentucky Derby Presented by Yum! Brands (gr. I) were off slightly from 2011 numbers but remained relatively strong compared to other premium sports events.
NBC Sports Group will present 27 1/2 hours of Triple Crown coverage as it adds Hall of Fame jockey Jerry Bailey to its team.
The $750,000 West Virginia Derby (gr. II) will return to television this year as part of an $800,000 promotional package approved April 13 by the West Virginia Racing Commission.
TVG will provide live coverage of the annual race meets at Keeneland and Woodbine that begin Friday, April 6.
"The Road to the Kentucky Derby," a four-Saturday package of televised stakes that stemmed from recommendations in the 2011 McKinsey and Company report, will begin March 24 with the Vinery Racing Spiral Stakes (gr. III).
TVG will provide live on-site coverage of the April 14 Charles Town Classic (gr. II) program at Hollywood Casino at Charles Town Races, officials said March 14.
Del Mar Thoroughbred Club and TVG have announced a simulcast and ontrack broadcast partnership that will begin with the start of racing at Del Mar July 18.
NBC Sports Group picked up the contract to televise the Breeders' Cup beginning in 2012 in a four-year deal that gives it a monopoly on coverage of all major racing events.
For the second consecutive year, ESPN has won the Media Eclipse Award for Television-Live Racing Programming for its telecast of "The Breeders' Cup Classic" at the 2011 Breeders' Cup World Championships at Churchill Downs.
Without Zenyatta, TV ratings on ESPN2, ABC, and ESPN all fell in 2011 with Saturday's Breeders' Cup program suffering the most damage.
New policies in place at this year's Breeders' Cup as a result of the Life At Ten incident in 2010 will still allow pre-race television interviews with jockeys immediately prior to the start of a World Championship race.
- By Tom LaMarra
The recommendations in the McKinsey Report, a document design to drive growth in Thoroughbred racing, already are being implemented, including plans for four consecutive Saturdays of television coverage next spring.
Horse racing has been a family affair for Joe Tessitore, who will host two days of Breeders' Cup coverage Nov. 4-5 on the ESPN networks and ABC.
HRTV has set its pre-race coverage of the Breeders' Cup World Championships, which will be held Nov. 4-5 at Churchill Downs.
TVG has announced its lead-up programming for the Nov. 4-5 Breeders' Cup World Championships at Churchill Downs.
TVG said Sept. 29 it has signed new coverage agreements with Del Mar and Keeneland as part of an initiative to present United States horse racing in high-definition television.
HRTV will provide coverage of the U.S. stakes extravaganza on tap for Oct. 1, a major day of racing leading up to the Breeders' Cup World Championships, and the Oct. 2 Qatar Prix de l' Arc de Triomphe (Fr-I).
The NBC Sports family of networks will televise stakes action from Saratoga in 2012 and 2013, extending its initial agreement that saw them beam 2011 races from the Spa to a nationwide audience.
The Round Table has gone from spinning wheel to one rolling forward read blog
- By Tom LaMarra
The Jockey Club Aug. 14 announced a nine-step plan for the betterment of horse racing and breeding and expects to spend millions of dollars over the next five years to implement it.
Jockey Rosie Napravnik will join the VERSUS network broadcasting crew for the Saturday, Aug. 13, telecast of the $500,000 Sword Dancer Invitational (gr. IT) at Saratoga.
HRTV was honored with nine 2011 Ohio Valley Regional Emmy Awards at the 47th annual Ohio Valley Regional Emmy Award ceremony July 30 in Louisville.
NBC Sports' broadcast of the July 23 Coaching Club American Oaks (gr. I) at Saratoga drew an audience of 1.18 million viewers, signaling a successful launch of the NBC Sports Group's "Summer at Saratoga" series.
Churchill Downs Inc. and The Stronach Group have renewed their partnership in HRTV, the horse racing and equestrian-related network, through 2014.
The NBC Sports Group's seven straight weekends of "Summer at Saratoga" coverage begins Saturday, July 23, with live coverage of the TVG Coaching Club American Oaks (gr. I).
NBC Sports' June 11 telecast of the Belmont Stakes (gr. I) saw substantial ratings increases over the 2010 edition on ABC, according to data from The Nielsen Company.
With more than six hours of programming devoted to the Belmont Stakes (gr. I) on Saturday, June 11, NBC Sports Group has released the schedule on NBC and VERSUS networks.
According to data provided by The Nielsen Company, ratings for NBC Sports' telecast of the May 21 Preakness Stakes (gr. I) showed a slight increase from year-ago numbers.
More than 14.5 million viewers watched the Kentucky Derby May 7 on NBC Sports, the network reported, making it the fourth most-watched Derby in the past 21 years.
NBC Sports reported strong overnight ratings for its May 7 telecast of the Kentucky Derby Presented by Yum! Brands (gr. I), slightly off from last year's record numbers.
Horse racing needs to take a "major league" approach in order to increase economic opportunities and spur investment, National Thoroughbred Racing Association executive chairman Bob Elliston said May 4.
Larry Collmus will step into race-caller chair for all three Triple Crown events; Versus will have live coverage of Derby draw.
NBC and its sister station Versus will air 25 hours of programming surrounding the 2011 Triple Crown, including live coverage on NBC of the Kentucky Derby, Preakness, and Belmont Stakes.
ESPN has opted not to renew a contract to broadcast cover the Belmont Stakes (gr. I) but will continue to offer coverage of the Breeders' Cup World Championships.
- By Tom LaMarra
A transition of simulcast signals to the DISH Network offers long-term positives for the horse racing industry -- including the possibility of new revenue -- but in the short term, the road has been a bit bumpy.
Zenyatta proved popular across the United States Nov. 6 as television ratings soared for the second day of the Breeders' Cup, which was highlighted by the mare's appearance in the Breeders' Cup Classic (gr. I).
The Oct. 31 edition of 60 Minutes, which included a feature on undefeated Zenyatta, attracted 10.74 million viewers, according to Nielsen ratings.
The Kentucky Derby and Kentucky Oaks will be carried by NBC Sports through 2015 thanks to a new deal signed by the network and Churchill Downs
Breeders' Cup Challenge races will be broadcast during five programs scheduled from Oct. 2-16, Breeders' Cup said Sept. 30.
The Hall of Fame induction ceremony, to be held the morning of Aug. 13 in Saratoga Springs, N.Y., can be viewed on television as well as the Internet.
With no Kentucky Derby or Preakness winner in the Belmont Stakes field, TV ratings numbers for the third jewel of racing's Triple Crown slid to lowest level ever.
With no comparable buzz to last year, when Rachel Alexandra battled Mine That Bird, Preakness TV ratings fell for this year's edition
The Nielsen Company reported that 16.5 million viewers watched the May 1 Kentucky Derby Presented by Yum! Brands on NBC, a slight improvement over 2009's numbers.
Three "Road to the Kentucky Derby" telecasts, featuring prep races for The Run for the Roses, showed increased viewership this year, NBC reported.
NBC's coverage of the Toyota Blues Grass Stakes and Arkansas Derby earned O.K. ratings numbers April 10 as the network's three-program Derby prep series came to an end
More than two-million viewers tuned in to NBC to watch coverage of the Wood Memorial and Santa Anita Derby April 3.
Comcast, the broadcasting network of Philadelphia Park Casino & Racetrack's daily television show PhoneBet TV, has announced it will remove the show from its lineup effective March 31.
Churchill Downs Inc. chief operating officer Bill Carstanjen took part in the TV show Undercover Boss. The episode, filmed at Arlington Park and Calder Race Course last year, will air March 14.
Most Popular Stories
- American Pharoah to Haskell
- New Whip Rule's First Day No Problem in SoCal
- Los Alamitos Enjoys Opening-Day Handle Spike
- Main Sequence Class of Loaded United Nations
- Barbados Returns in Carry Back
- Java's War Seeks Elusive Win in Singspiel
- KY Horse Park Transitioning to Black Fences
- Race Day Heads Loaded Salvator Mile
- Divisidero, Bolo Square Off in Belmont Derby
- Churchill Donates to Charities, University