Sponsorships

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Casner: Build on KY Derby Sponsorships

Casner: Build on KY Derby Sponsorships

A top Thoroughbred owner said NetJets' sponsorship of jockeys in the May 2 Kentucky Derby Presented by Yum! Brands (gr. I) is something that can be built upon, and that owners will work with jockeys on future endeavors.

Emirates Airline Has Revised BC Deal

Emirates Airline Has Revised BC Deal

Breeders' Cup and Emirates Airline have announced a renewal of their sponsorship agreement through which Emirates, an intercontinental airline based in the United Arab Emirates, will become title sponsor of the $3-million Breeders' Cup Turf (gr. IT) at the 2008 Breeders' Cup World Championships.

International Official Truck of Derby

International Official Truck of Derby

International has been named the official truck of Churchill Downs and the Kentucky Derby, officials said April 8. Churchill Downs Inc. and Navistar International Corp. have agreed to a two-year deal.

Market Said to Be Big Factor for BC

Market Said to Be Big Factor for BC

The Los Angeles media market and its attractiveness to sponsors played a key role in the decision by Breeders' Cup to tab Santa Anita Park as a host site for two consecutive years, Breeders' Cup president Greg Avioli said.

Television Coverage of Racing May Have Sponsor

Television coverage of racing in Great Britain seems safeguarded for at least the next two years following the announcement that Channel 4 is in exclusive negotiations about sponsorship with Dubai Holding, whose chairman is leading owner/breeder Sheikh Mohammed.

Churchill, HBPA Settle Over Race Revenue

  • News

Churchill Downs and the Kentucky Horsemen's Benevolent and Protective Association have settled a disagreement over the distribution of a portion of revenue from some sponsored races at the Louisville, Ky., track.

NTRA Dues Model Would Reflect Industry Changes

The National Thoroughbred Racing Association, which has called 2005 a pivotal year, is working on a revised dues formula that would generate the same amount of money, if not more, yet be more equitable in light of changes in the industry since the organization launched in 1997.

BC Race Title Sponsors: Gain Two...But Lose Two

Though the National Thoroughbred Racing Association and Breeders' Cup have picked up title sponsors--Dodge and Nextel--for two World Thoroughbred Championships events, the number of sponsors, at least as of June 25, is a wash compared with 2002. Two other companies--NAPA and Long John Silver's--are out as title sponsors after one year.

Sponsors Part of Plan for Great State Challenge

Though a self-imposed deadline has passed, the National Thoroughbred Racing Association continues to look for ways to bring back the Great State Challenge for 2003. Sponsors are being sought in earnest for the event, which debuted last year.

Hollywood Park, Cal Fed Bank in Three-Year-Deal

  • News

Hollywood Park has landed Cal Fed Bank, based in San Francisco, as sponsor of the April 28 California Gold Rush Day. The three-year deal makes Cal Fed Bank the official bank of the racetrack.

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