Breeders' Cup has signed an agreement with DraftKings Inc., a leading daily fantasy sports website, for the company to be name-in-title sponsor of this year's grade I Breeders' Cup Filly & Mare Sprint.
Turfway Park is expected to soon announce this year's Spiral Stakes will be sponsored by Horseshoe Casino Cincinnati, the under-construction gaming facility owned by its parent company.
Hollywood Casino at Charles Town Races has landed two presenting sponsors for stakes scheduled for April 20, when the $1.5 million Charles Town Classic (gr. II) will be run.
Carter Carnegie, senior vice president of sales of the Breeders' Cup, has left the company after 10 years, Breeders' Cup Ltd. confirmed May 14.
The grade II Kentucky Cup Classic, which returns to Turfway Park in September after a one-year hiatus, will have a new distance and new name, track officials said Aug. 18.
Resorts Casino Hotel in Atlantic City will sponsor this year's running of the $1 million Resorts Haskell Invitational scheduled for July 31, officials said.
For the second consecutive year, TVG will be title sponsor for three of the New York Racing Association's grade I stakes for 3-year-old fillies.
Keeneland officials are hopeful the racetrack's partnership with Toyota Motor Manufacturing Kentucky, sponsor of the Toyota Blue Grass Stakes (gr. I), continues, Keeneland president Nick Nicholson said April 7.
The Ashland Stakes (gr. I), one of the premier races during the spring meet at Keeneland in Lexington, will be sponsored by Central Bank when it is run April 3, 2010.
Keeneland has a new sponsor for the grade I Breeders' Futurity, but the "economic climate" led the Kentucky racetrack to reduce fall stakes purses by $275,000, officials said July 9.
Some owners who had horses in the grade I Kentucky Derby Presented by Yum! Brands are questioning the manner in which a corporate sponsorship tied to charitable causes was handled, but the Jockeys' Guild said the parties followed proper procedure.
After 12 years of sponsoring the Breeders' Futurity Stakes (gr. I) at Keeneland, William S. Farish's Lane's End has relinquished its support of the $500,000 event. The 1 1/16-mile Futurity for 2-year-olds is run in early October and had been sponsored by the farm since 1997.
Breeders' Cup has lost a longtime sponsor in Bessemer Trust but has fielded interest from other companies in the financial services sector.
Breeders' Cup, in a bold move to make the event even more international, has been actively seeking a sponsor to underwrite all shipping costs for overseas-trained horses, and maybe also pay for their trainers, owners, jockeys and grooms to fly to America, as well.
United Parcel Service's sponsorship of Big Brown's bid for the Triple Crown produced more than $6 million in overall exposure value, according to the Michigan-based sponsorship research company Joyce Julius & Associates.
When Kent Desormeaux heads to the starting gate aboard Big Brown in the June 7 Belmont Stakes (gr. I), viewers won't see the lone UPS logo that was prominently placed on the jockey's pants in the Kentucky Derby Presented by Yum! Brands (gr. I) and Preakness Stakes (gr. I). Instead, Desormeaux will bear not only the UPS symbol, but also Hooters' orange logo, as the popular restaurant chain represtented by an owl peering through the "OO" in its name becomes his second official sponsor.
NetJets, Inc. announced May 2 that it will sponsor each jockey "running for the roses" at this year's Kentucky Derby Presented by Yum! Brands, held on Saturday, May 3, 2008.
Dubai Duty Free has agreed to a five-year contract to sponsor the Irish Derby (Ire-I) at the Curragh Racecourse beginning this summer. The announcement outlining the details of the new sponsorship arrangement was made April 15 at a press conference at the K-Club in County Kildare.
Breeders' Cup announced March 10 that Sentient Flight Group, a full-service private aviation company, has become the official private aviation partner of the Breeders' Cup. The Breeders' Cup partnership marks Sentient's entrance into horse racing.
By - John Velazquez - Recently, the Jockeys' Guild has taken two critical actions we believe will strengthen the organization for the long term. In addition, the state of California has enacted legislation vital to jockeys and the Guild.
The National Thoroughbred Racing Association (NTRA) today released its annual report to the membership for 2006-'07.
Grey Goose Vodka has signed on as the name-in-title sponsor of the Breeders' Cup Juvenile Fillies (gr. I) under a multi-year agreement.
The Breeders' Cup board of directors plans to explore the possibility of seeking a title sponsor for the Breeders' Cup World Championships.
Darley has announced it will become the first title-race sponsor at Saratoga this summer, when they take up sponsorship of the grade I Test Stakes.
Yum! Brands, the new presenting sponsor of the grade I Kentucky Derby, said it gained almost $2.7 million in "total comparable exposure value" on air during the May 6 broadcast of the event.
The executive vice president of Triple Crown Productions says that the organization has received no formal offer from Bodog.com, an online gaming company that claims it has offered to sponsor the $5-million Triple Crown Challenge.
Churchill Downs announced Wednesday that Yum! Brands, the world's largest restaurant company and parent of KFC, Taco Bell, Pizza Hut, Long John Silver's and A&W Restaurants, will become the first-ever presenting sponsor of the Kentucky Derby (gr. I).
Albert-Culver Co., which first sponsored a Breeders' Cup race in 1989, has signed on as title sponsor of the Breeders' Cup Juvenile Fillies (gr. I) and the Juvenile Fillies Division, effective this year. Breeders' Cup, for the first time, now has title sponsors for all eight World Thoroughbred Championships races.
The United States Trotting Association and Harness Tracks of America will become partners in NTRA Purchasing, officials announced May 25.
In what was described as a change in its marketing strategy for Thoroughbred racing, Visa USA announced Monday it would not renew its 10-year sponsorship of the Visa Triple Crown series, but would focus on a "new partnership with the sport's most venerable race, the grade I Kentucky Derby."
The Breeders' Cup announced a major sponsorship deal Wednesday, with Emirates Airline stepping forward to become the first company to lend its name to two of the eight World Thoroughbred Championship events.
Taylor Made Farm in Nicholasville, Ky. has teamed up with Monmouth Park Racetrack to sponsor "The Taylor Made Matchmaker Stakes," a grade III event worth $150,000 to be run on Haskell Day, Sunday, Aug. 7, this year.
NetJets, the New Jersey-based private aviation company, has renewed its marketing partnership with the National Thoroughbred Racing Association and Breeders' Cup.
The National Thoroughbred Racing Association Breeders' Cup Limited, and Television Games Network announced Monday that TVG, the interactive sports television horse racing network and account wagering provider, will sponsor the $1 million Breeders' Cup Sprint at this year's Breeders' Cup World Thoroughbred Championships.
Fifth Third Bank, a Cincinnati, Ohio-based financial institution, will become the signature sponsor of two major stakes races on the Kentucky horse racing circuit.
Magna Entertainment Corp. and Pepsi-Cola North America have
signed a multi-year sponsorship agreement to exclusively serve Pepsi-Cola products at 13 MEC racetracks in North America.
The Cradle Stakes, believed to have the longest running race sponsorship by one company, will have a new name in 2005, but the sponsor remains intact.
NTRA Purchasing officially opened its new office in Lexington May 11, a move officials said is a sign of growth for not only the National Thoroughbred Racing Association but the racing and breeding industry at large.
With major contracts for television, sponsorship, and membership up for renewal this year, the National Thoroughbred Racing Association believes 2004 is the year that could spark major growth in horse racing for the long term, commissioner Tim Smith said.
- By Ray Paulick
By Ray Paulick -- All things being equal, it's better to support a company that is putting money into racing.
Turfway Park isn't being sarcastic. It's just trying to have a little fun, and maybe introduce some people to pari-mutuel wagering.
The National Thoroughbred Racing Association, Breeders' Cup Limited, and Guinness announced Monday that an agreement in principle has been reached for Guinness to become a sponsor of NTRA/Breeders' Cup and the $13 million Breeders' Cup World Thoroughbred Championships.
Having moved its sponsorship sales initiatives in house, the National Thoroughbred Racing Association is no longer using Host Communications of Lexington as its official agency. The one-year agreement, which was sealed in late 2000, ended earlier this year and wasn't renewed.
Vodafone has renewed its sponsorship of the Epson Derby (Eng-I) for three years and has an option for a two-year extension.
Long John Silver's, the seafood chain that will be part of Yum! Brands Inc., will serve as title sponsor of the Breeders' Cup Juvenile Fillies (gr. I) and presenting sponsor of the National Thoroughbred Racing Association's Summer Racing Series this year.
Penske Auto Centers, which sponsored the $1-million Breeders' Cup Sprint and a series of prep races last year, announced April 6 it has discontinued operations of all of its automotive service centers. The company, part of the Penske group, operated service centers at Kmart stores in 44 states.
Churchill Downs has signed a major sponsorship deal with Coors Light, significantly expanded an existing deal with Brown-Forman distillers, and re-signed American Airlines.
Godolphin silks will soon sport the a "Fly Emirates" logo as part of a multi-million dollar sponsorship agreement.
The National Thoroughbred Racing Association is expected this week to fully acquire EquiSource, a corporation that managed group purchasing for the association. Once the deal is closed, a new organization called NTRA Purchasing will be formed.
Chip Campbell, who has a background in sports marketing and sponsorship, has been named senior vice president of television and sponsorship for the National Thoroughbred Racing Association. He will begin Aug. 1 and be based at the NTRA's New York office.
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