Keyword: social media

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  • What's Going On Here: Weight For It

    Songbird’s impost in the Del ’Cap was 124, which wasn’t impressive in a historical sense, but what was impressive—at least in this day—was the spread. Songbird gave from eight to 13 pounds to her rivals going 10 furlongs around two turns.

  • NTRA Forms NHC Social Media Team

    The National Thoroughbred Racing Association has formed a new #NHC social media team to highlight the news, personalities and culture of the $2.75 million (estimated) Daily Racing Form/NTRA National Handicapping Championship.

  • Final Take on Pharoah Post-Crown Tour

    There is one final moment on the American Pharoah post Triple Crown tour that needs to be mentioned; this time to demonstrate how today's sights, sounds, and actions can reflect the changing times.

  • American Pharoah wins the Belmont Stakes.
<br><a target="blank" href="http://photos.bloodhorse.com/TripleCrown/2015-Triple-Crown/Belmont-Stakes-147/i-ZxnBRDT">Order This Photo</a>

    Triple Crown Reactions

    Social media reactions immediately following American Pharoah's historic victory in the Belmont Stakes which made him the 12th Triple Crown winner.

  • Use Derby Points to Determine Post Positions

    Just think if some healthy chatter on social media was going on this week about which post position the connections of International Star should choose with the first post position pick for this year's Kentucky Derby.

  • Social Media's Role in Racing News Discussed

    A panel at an industry gathering on Tuesday, Dec. 9, largely agreed that track publicists could use social media to fill some of the news void created as papers and other sports publications reduce racing coverage.

  • Breeders' Cup at Santa Anita

    Breeders' Cup Buzz 2014

    Can't get enough Breeders' Cup? Catch up on what's made headlines at Santa Anita Park over the past few days. Photos, commentary, candid behind the scenes access, and more!

  • The Buzz: Wise Dan Returns Home May 21

    Two-time Horse of the Year Wise Dan comes home to Forest Lane Farm near Lexington after May 16 colic surgery at Rood & Riddle Equine Hospital.

  • KY Derby Buzz: Weather, California Chrome

    The horrific thunderstorm that hit Churchill Downs Monday morning and the afternoon arrival of Kentucky Derby Presented by Yum! Brands (gr. I) favorite California Chrome generated a lot of online discussion.

  • Penelope Miller, senior manager of digital media for America's Best Racing, discussed use of Facebook, Twitter, Pinterest, Youtube, and Twitter.

    Pros, Cons of the New Racing Media Discussed

    This year's Mark Kaufman Workshop presented by the Turf Publicists of America Dec. 4 during the University of Arizona Global Symposium on Racing and Gaming tackled the topic of the new racing media.

  • New-Look Televised Racing Series to Begin

    "The Road to the Kentucky Derby," a four-Saturday package of televised stakes that stemmed from recommendations in the 2011 McKinsey and Company report, will begin March 24 with the Vinery Racing Spiral Stakes (gr. III).

  • Can Horse Racing Truly Harness Social Media?

    Social media was called the biggest opportunity for horse racing to develop new players, but it needs to be handled in a strategic manner, panelists said Dec. 8 at the University of Arizona Symposium on Racing & Gaming.

  • Jockey Club Moves on Expanded TV Coverage

    The recommendations in the McKinsey Report, a document design to drive growth in Thoroughbred racing, already are being implemented, including plans for four consecutive Saturdays of television coverage next spring.

  • Social Media Valuable Tool for Aftercare

    Learning how to use social media to boost public knowledge of aftercare facilities was one of the themes on the second and final day of a professional education seminar offered by the NTRA Safety and Integrity Alliance.