The Breeders' Cup announced Aug. 26 that chief marketing officer Peter Land will be leaving the organization after two years to accept a position with PepsiCo as senior vice president, communication.
The Breeders' Cup and Montblanc announced they have entered into a partnership, designating Montblanc as the exclusive promotional partner in the timing category for the 2009 Breeders' Cup. The 26th Breeders' Cup World Championships at Santa Anita Park in Arcadia, Calif. on Nov. 6-7.
The Breeders' Cup and Oak Tree Racing Association announced June 4 that general admission tickets will be $10 on each day of the 2009 Breeders' Cup World Championships at Santa Anita Park, Nov. 6-7, in Arcadia, Calif.
The Breeders' Cup and Steuben Glass have announced that they have entered into a four-year partnership, designating Steuben as the "Official Crystal Trophy Provider" of the Breeders' Cup and its properties.
Breeders' Cup has vastly changed its ticketing plan for the 2009 World Championships, with major price reductions of up to 80% single-day sales, and online transactions.
- By Tom LaMarra
Breeders' Cup has lost a longtime sponsor in Bessemer Trust but has fielded interest from other companies in the financial services sector.
After having some time to reflect upon how the first Breeders' Cup Ladies' Day turned out, Peter Land, chief marketing officer of Breeders' Cup Ltd. said it was a success on most fronts, though it's still early to claim total victory.
The Breeders' Cup announced Sept. 15 that it has entered into an exclusive relationship with Bulgari, the renowned Italian jeweler and watchmaker, for the 25th running of the Breeders' Cup World Championships.
The Breeders' Cup announced Aug. 22 the introduction of Breeders' Cup Experiences, a concierge service for horsemen, marketing partners, international guests, and other groups attending this year's Breeders' Cup World Championships Oct. 24-25 at Santa Anita Park in Arcadia, Calif.
Blood-Horse Publications announces that it will partner with the Breeders' Cup to publish a special official 25th Breeders' Cup commemorative magazine highlighting a quarter-century of unforgettable Thoroughbred racing -- the majesty, milestones, and memories from past Breeders' Cup events.
Emerald Downs, a Breeders' Cup Challenge partner, will host a Hats and Heels Day to benefit The Susan G. Komen for the Cure Puget Sound Affiliate on Washington Oaks Day at Emerald Downs, Aug. 16, in advance of the Aug. 17 Longacres Mile, a Breeders' Cup Challenge race.
The Breeders' Cup will partner with Sentient Flight Group to launch "The Perfect Trip," a fan poll to determine which horse and jockey had the best trip around the track in the 24-year history of the Breeders' Cup World Championships.
Breeders' Cup announced the launch of its first fantasy sports game, the Breeders' Cup Fantasy Challenge. The Breeders' Cup Fantasy Challenge coincided with the Breeders' Cup Challenge that began July 5.
Breeders' Cup announced March 10 that Sentient Flight Group, a full-service private aviation company, has become the official private aviation partner of the Breeders' Cup. The Breeders' Cup partnership marks Sentient's entrance into horse racing.
The repackaging of the Breeders' Cup World Championships and move of female stakes from their customary Saturday spot is part of the plan to make Friday's program "true Breeders' Cup championship racing," Breeders' Cup president Greg Avioli said.
- By Tom LaMarra
The Breeders' Cup board of directors will discuss international participation in the World Championships, new races, and potential host sites for 2009 during its Dec. 7 meeting.
- By Ryan Conley
Next year's Breeders' Cup World Championships are set for the Oak Tree meet at Santa Anita Park, but which venue will host the event beyond that running is still in the works.
Some patrons of the Breeders' Cup World Championships didn't have a good time, and they aren't blaming it on the weather.
By - Dan Liebman - There were many longtime industry participants at Monmouth Park Oct. 26-27 for the first Breeders' Cup World Championships spread over two days. But perhaps more importantly, there was a newcomer to the sport intently watching the goings on.
Peter Land, former global managing director of the international public relations firm Edelman, has been named chief marketing officer of Breeders' Cup, officials announced Oct. 1.
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