NBC Sports' television broadcast of the 130th running of the Preakness Stakes (gr. I) averaged a 5.1/13 national rating/share, down sharply from last year when Smarty Jones captured the middle leg of the Triple Crown, but up slightly from the same figures for 2003.
The popularity of Kentucky Derby (gr. I) winner Smarty Jones contributed to an overnight television rating of 7.2 and 16 share for the Preakness Stakes (gr. I), up 29% from 2003.
Though numbers fell short of last year's figures, NBC Sports said the television viewership for the May 7 Kentucky Derby (gr. I) reflects the race's status as a "premier" network television event.
NBC Sports' broadcast of Giacomo's surprise win at the 131st running of the Kentucky Derby (gr. I) notched an 8.2 overnight rating and 19 share, slightly down from an 8.3 rating in 2001, 2003, and 2004.
Continuing a relationship that began in 2001, NBC Sports has reached an agreement with Churchill Downs Inc. and Magna Entertainment/Maryland Jockey Club to telecast the Kentucky Derby and Preakness Stakes an additional five years, from 2006 to 2010.
The Breeders' Cup World Thoroughbred Championships will be televised on ESPN beginning in 2006 under an eight-year contract between the two parties, officials announced April 29. Financial details weren't released, but officials called it a "revenue-sharing" package designed to help racing capitalize on multimedia and technology.
NBC Sports will kick off coverage of the 2005 Visa Triple Crown season Saturday with a two-hour telecast of "NTRA Road to the Kentucky Derby." The broadcast begins 4 p.m. ET and will feature live coverage of the Santa Anita Derby (gr. I) from Santa Anita Park; Wood Memorial (gr. I) from Aqueduct.; and the Illinois Derby (gr. II) from Hawthorne Race Course.
Breeders' Cup Limited, along with the National Thoroughbred Racing Association, has released the official event logo for the 22nd Breeders' Cup World Thoroughbred Championships, to be held Oct. 29 at Belmont Park in Elmont, N.Y.
NBC will kick off coverage of the 2005 Visa Triple Crown season April 9, with the two-hour telecast of "NTRA Road to the Kentucky Derby." The show will air from 4-6 p.m. (ET) and will feature live coverage of the Santa Anita Derby (gr. I), Wood Memorial (gr. I), and the Illinois Derby (gr. II).
National television ratings for the Sunshine Millions on NBC Jan. 29 stayed on a par with year-ago numbers for the event.
NBC's telecast of the Jan. 29 Sunshine Millions from Gulfstream Park in Florida and Santa Anita Park in California earned modest overnight ratings for the network that ticked down below the 2004 edition.
NBC Sports will present live coverage of the third annual Sunshine Millions on Saturday at 4 p.m. ET.
NBC Sports won the Eclipse Award for National Television – Live Racing for its production of the 2004 Belmont Stakes (gr. I) the National Thoroughbred Racing Association announced Jan. 4.
NBC's coverage of the Oct. 30 Breeders' Cup World Thoroughbred Championships registered the lowest television ratings in the 21-year history of the event.
NBC's coverage of the Breeders' Cup World Thoroughbred Championships Oct. 30 from Lone Star Park drew a smaller television audience than the 2003 telecast from Santa Anita Park, according to overnight ratings.
A look back at the greatest moments in Breeders' Cup World Thoroughbred Championships history and a simulated race involving the 19 previous winners of the Breeders' Cup Classic – Powered by Dodge (gr. I) will be featured in "20 to 1: The Breeders' Cup Legacy" to air Sunday on NBC from 4:30-6:00 p.m. (ET).
NBC Sports' coverage of last Saturday's 136th Belmont Stakes was the week's No. 1 rated show on network television while generating the event's highest national rating since 1981.
NBC Sports' coverage of Saturday's 136th Belmont Stakes June 5 generated the event's highest overnight rating in 27 years.
Saturday's Belmont Stakes (gr. I) win by 36-1 shot Birdstone ended previously unbeaten Smarty Jones' Visa Triple Crown hopes and delivered a 13.4 overnight rating and a 27 share, the best Belmont overnight since a 15.4/47 for Seattle Slew's Triple Crown-clinching victory in 1977, according to Nielsen Media Research.
NBC Sports' broadcast of Smarty Jones' win in the 129th Preakness Stakes (gr. I) Saturday delivered a 6.1 national rating / 15 share for the full telecast, which is the best since 1990 and a 22% improvement over last year's 5.0/13, according to Nielsen Media Research. The 1990 Preakness, won by Summer Squall, generated a 7.2 rating/21 share.
NBC Sports' broadcast of Smarty Jones' win in the 130th Kentucky Derby was watched by 17 million -the second-biggest Derby audience since 1992 and an increase of 17% over last year's total audience of 14.5 million viewers, according to NBC Sports Research estimates.
The one-hour race segment of NBC's Kentucky Derby coverage May 1, spanning 5:44-6:46 p.m. ET, tied for the highest-rated since 1992.
NBC Sports' broadcast of Smarty Jones' win at the 130th Kentucky Derby on Saturday (5-6:45 p.m. ET) delivered an 8.3 overnight rating and an 18 share -- tying the numbers for NBC's 2001 and 2002 Derby telecasts as the highest-rated since 1992 (9.5/26 on ABC) and giving NBC the three best Kentucky Derby overnight ratings of the past 12 years, according to Nielsen Media Research.
NBC's live coverage of the Visa Triple Crown has been nominated for two Sports Emmy Awards, it was announced March 5.
NBC Sports has won the Eclipse Award for National Television – Live Racing Programming for its production of the 2003 Preakness Stakes, the National Thoroughbred Racing Association announced Jan. 14. Other media Eclipse Award winners were also named.
Final television ratings for the Breeders' Cup World Thoroughbred Championships Oct. 25 were down 10% from last year's numbers, NBC announced.
Television ratings for the Breeders' Cup World Thoroughbred Championships Oct. 25 stayed on an even keel with last year's numbers, according to overnight ratings taken from 55 metered markets.
- By Victor Ryan
John Ertmann, president and chief operating officer of Equibase, left the company this week after tendering his resignation, a spokesperson for The Jockey Club said.
The National Thoroughbred Racing Association (NTRA) will offer a nationwide Pick Six wager, called the NTRA National Pick 6, on six important Breeders' Cup World Thoroughbred Championships prep races being contested this Saturday, Oct. 4.
The National Thoroughbred Racing Association and Breeders' Cup Limited announced that Dodge has become a marketing partner as well as the title and divisional sponsor of the Breeders' Cup Classic.
NBC's telecast of the June 7 Belmont Stakes finished in the top five among the 122 primetime network programs for the week of June 2-8 and the race portion of the telecast rated as the No. 1 show on network television.
While track officials are hoping for a record crowd for Saturday's Belmont Stakes (gr. I) to watch Sackatoga Stable's Funny Cide bid for the Triple Crown, they have already set a record...for press credentials.
Because of complications with its schedule, NBC initiated a time change for the June 7 Belmont Stakes (gr. I) in which Funny Cide will attempt to win the Triple Crown.
The national rating for the last 75 minutes of NBC's Preakness Stakes telecast May 17 was down 12% from last year's number of viewers.
Coverage of the May 17 Preakness Stakes on NBC from 5-6:45 p.m. (EDT) earned a 5.6 overnight rating and a 15 share, compared with a 6.5 overnight rating and 15 share in 2002.
Magna Entertainment announced it has entered a three-year deal with NBC to televise the Sunshine Millions.
Final TV ratings for last Saturday's telecast of the Kentucky Derby were down 10% from 2002 figures, following a trend of lower ratings for major sporting events in the second quarter of 2003.
The overnight rating for this year's Derby was down a bit from last year's figure, but the Derby was the highest-rated sports program of the weekend.
You won't be able to walk very far in any direction this weekend at Churchill Downs without bumping into someone with a camera or a microphone.
NBC Sports president Ken Schanzer will deliver the keynote address during the 12th annual Collegiate Sports Journalism Seminar at Churchill Downs, which is scheduled for April 24-27.
Overnight ratings for NBC's coverage of major Triple Crown prep races Saturday, April 12, showed a slight increase in viewership over last year's numbers.
With the first jewel of the 2003 VISA Triple Crown, the 129th Kentucky Derby, three weeks away, NBC Sports will focus on horseracing's 3-year- old picture Saturday with a 90-minute telecast of the "NTRA Road to the Kentucky Derby."
On Friday Keeneland's 15-day spring meet opens in Lexington. The track has some new and improved ways to watch its races, whether you're on the grounds or at home.
Peace Rules and Ocean Terrace are among the 141 horses nominated to the April 15 Blue Grass Stakes at Keeneland.
NBC will air the Bluegrass Stakes, Arkansas Derby, and Wood Memorial on April 12 as part of its 2003 horse racing coverage.
The respective presidents of Gulfstream Park and Santa Anita Park said they have pulled out all the stops in marketing this Saturday's $3.6-million Sunshine Millions, a unique program matching Florida-breds vs. California-breds at the two Magna Entertainment owned racetracks.
NBC will telecast live three of the Sunshine Millions series of eight races January 25. The Sunshine Millions is a product of Magna Entertainment to be run at the company's two flagship facilities, Santa Anita Park and Gulfstream Park. The format of the eight races is California-bred horses squaring off against Florida-breds. The eight races have combined purses of $3.6 million.
NBC has been awarded the Media Eclipse Award for National Television -- Feature for its segment on Russell Reineman's sale of War Emblem to Prince Ahmed Salman's The Thoroughbred Corp. just prior to the Kentucky Derby, which War Emblem won.
NBC and Magna Entertainment are expected to announce around the first of the year that the network will televise several of the Sunshine Millions races from Gulfstream Park and Santa Anita Park Jan. 25.
- By Tom LaMarra
The first Sunshine Millions has generated interested in the racing community, and also with a national television network.
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