Viewership numbers for the Breeders' Cup Classic nearly doubled from 2011 as NBC got a 2.0 rating for its primetime coverage of the 2012 event, up from a 1.0 rating the Classic received on ESPN a year ago.
The Breeders' Cup Classic Nov. 3 from Santa Anita Park managed an overnight rating of 2.2 across 56 metered markets, which equates to approximately 1.7 million households.
The Breeders' Cup World Championships will return to NBC Sports this year and the $5 million Breeders' Cup Classic (gr. I) will be broadcast in primetime on NBC.
The Breeders' Cup and HRTV announced Aug. 1 a multi-year media rights agreement which makes HRTV the official simulcast partner of the Breeders' Cup World Championships.
Viewership for the June 9 Belmont Stakes (gr. I) on NBC was up 12% from last year and 62% from 2010, according to official data provided by The Nielsen Company June 12.
Owner Paul Reddam and trainer Doug O'Neill announced June 8 that I'll Have Another has been retired due to a tendon injury, his quest for the Triple Crown ended a day before his scheduled start in the Belmont Stakes (gr. I).
Thoroughbred racing will be featured Thursday, June 7, across the NBC television properties. Racing-related offerings include "CNBC Sports Biz: Game On" and "I'll Have Another-Charging Toward History," on NBC Sports Network.
"I'll Have Another -- Charging Toward History" will premiere June 7 at 7:30 p.m. (EDT) on the NBC Sports Network. It will be shown again June 8 at 7:30 p.m. and June 9 at 2:30 p.m.
Little more than a year after becoming the voice of the Triple Crown, Larry Collmus finds himself standing on the precipice of what may be racing history in the June 9 Belmont Stakes (gr. I).
Preliminary numbers for NBC's telecast of I'll Have Another's Preakness (gr. I) victory indicate a slight dip from 2011 figures, although that could change when national numbers are released May 22.
NBC will implement all-access social media strategy along with TV and live online streaming for the Preakness May 19 from Baltimore.
NBC Sports Group announced overnight TV ratings for the May 5 Kentucky Derby Presented by Yum! Brands (gr. I) were off slightly from 2011 numbers but remained relatively strong compared to other premium sports events.
NBC Sports Group will present 27 1/2 hours of Triple Crown coverage as it adds Hall of Fame jockey Jerry Bailey to its team.
For the third consecutive year, Churchill Downs and NBC have partnered to give one person the chance to place a $100,000 win bet in the Kentucky Derby Presented by Yum! Brands on Saturday, May 5.
Steve and Lenny have an amazing interview with David Milch, creator of Luck. They also discuss Mr. Bowling, Hansen and NBC hosting the Breeders' Cup coverage. watch video
NBC Sports Group picked up the contract to televise the Breeders' Cup beginning in 2012 in a four-year deal that gives it a monopoly on coverage of all major racing events.
Jason, Tom and Les Instone of TwinSpires.com handicap the stacked Alabama Stakes at Saratoga. watch video
NBC Sports' broadcast of the July 23 Coaching Club American Oaks (gr. I) at Saratoga drew an audience of 1.18 million viewers, signaling a successful launch of the NBC Sports Group's "Summer at Saratoga" series.
- By Vic Zast
Fans boil as fine stew simmers Read Blog
The NBC Sports Group's seven straight weekends of "Summer at Saratoga" coverage begins Saturday, July 23, with live coverage of the TVG Coaching Club American Oaks (gr. I).
NBC Sports reported that the June 11 Belmont Stakes (gr. I) upset victory by Ruler on Ice produced a 4.8 overnight rating and 11 share for the race portion of the two-hour broadcast, reflecting a 55% increase over 2010.
With more than six hours of programming devoted to the Belmont Stakes (gr. I) on Saturday, June 11, NBC Sports Group has released the schedule on NBC and VERSUS networks.
The Friday, May 20, and Saturday, May 21, racing cards from Pimlico Racecourse that include the Preakness Stakes and Black-Eyed Susan Stakes will be covered by the NBC Sports Group, HRTV, and the Horse Racing Radio Network.
The New York Racing Association and the NBC Sports Group May 12 announced a partnership to broadcast "Summer at Saratoga," live racing from Saratoga Springs, N.Y., over seven weekends beginning July 23.
Horse racing needs to take a "major league" approach in order to increase economic opportunities and spur investment, National Thoroughbred Racing Association executive chairman Bob Elliston said May 4.
NBC's deal to televise the Triple Crown series is a win-win-win for racing. Read Blog
NBC and its sister station Versus will air 25 hours of programming surrounding the 2011 Triple Crown, including live coverage on NBC of the Kentucky Derby, Preakness, and Belmont Stakes.
ESPN has opted not to renew a contract to broadcast cover the Belmont Stakes (gr. I) but will continue to offer coverage of the Breeders' Cup World Championships.
The Kentucky Derby and Kentucky Oaks will be carried by NBC Sports through 2015 thanks to a new deal signed by the network and Churchill Downs
With no comparable buzz to last year, when Rachel Alexandra battled Mine That Bird, Preakness TV ratings fell for this year's edition
The Nielsen Company reported that 16.5 million viewers watched the May 1 Kentucky Derby Presented by Yum! Brands on NBC, a slight improvement over 2009's numbers.
The NBC telecast of the May 1 Kentucky Derby Presented by Yum! Brands (gr. I) posted the highest ratings in 18 years.
Three "Road to the Kentucky Derby" telecasts, featuring prep races for The Run for the Roses, showed increased viewership this year, NBC reported.
NBC's coverage of the Toyota Blues Grass Stakes and Arkansas Derby earned O.K. ratings numbers April 10 as the network's three-program Derby prep series came to an end
More than two-million viewers tuned in to NBC to watch coverage of the Wood Memorial and Santa Anita Derby April 3.
NBC reported approximately 1.2-million households tuned in to its Apr. 3 coverage of the Wood Memorial and Santa Anita Derby (both gr. I).
The first of three Kentucky Derby prep television programs produced modest viewership numbers for the USA Network March 27.
NBC and USA Network will begin television coverage of a half-dozen Kentucky Derby prep races with the Louisiana Derby and Lane's End Stakes March 27.
Churchill Downs Inc. is partnering with NBC Sports to televise three, one-hour programs of key prep races on the Triple Crown trail in 2010, it was announced Jan. 11.
Without a Triple Crown on the line, this year's TV coverage of the June 6 Belmont Stakes (gr. I) attracted approximately half the number of viewers as last year, when Big Brown was attempting to win the Triple Crown at Belmont Park.
NBC's May 16 telecast of the Preakness Stakes (gr. I) from Pimlico earned better numbers than most other telecasts of the second jewel of the Triple Crown.
NBC's ratings for the May 16 BlackBerry Preakness Stakes (gr. I) rose substantially, scoring the highest numbers for the program's race portion in the past five years.
NBC announced national television ratings for the May 2 Kentucky Derby that rose from 2008 figures.
NBC Universal and various affiliated networks will cover the Kentucky Derby Presented by Yum! Brands (gr. I) over a variety of different programming and platforms in the days leading up to the race Saturday.
ABC/ESPN reports that television ratings for its Oct. 24-25 telecasts of the Breeders' Cup World Championships at Santa Anita Park rose slightly from 2007 figures. However, ratings remain far below those posted by NBC before ABC/ESPN took over the event in 2006.
NBC Sports announced April 7 it has added 30 minutes of coverage to its broadcast of the 134th running of the Kentucky Derby Presented by Yum! Brands (gr. I) from Churchill Downs on Saturday, May 3.
NBC will present live coverage of a pair of grade I preps for the Kentucky Derby Presented by Yum! Brands (gr. I) when it airs the Santa Anita Derby and Wood Memorial live Saturday, April 5, from 5-6 p.m. ET.
Retired Hall of Fame jockey Chris McCarron will join TVG, America's Horseracing Network, as a member of the TVG broadcasting team, it was announced March 27. McCarron will make his on-air debut April 4, live at Keeneland Race Course.
NBC Sports has won the media Eclipse Award in the category "National Television - Live Racing" for its coverage of the 2007 Kentucky Derby Presented by Yum! Brands (gr. I), the National Thoroughbred Racing Association (NTRA) announced Jan. 2.
Universal Pictures has yet another Barbaro film in the works. The feature film follows in the hoof prints of two national documentaries that premiered in the past couple of months on NBC and HBO. Peter Berg will direct and co-produce the film, tentatively titled "Gone Like the Wind" and based on a magazine article by Berg's cousin, Buzz Bissinger.
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