Smith Outlines New Strategic Goals for NTRA's 'Phase Two'
NTRA commissioner Tim Smith said horse racing's national office will narrow its focus as it enters the initial stages of "phase two," which has new strategic goals.
Keyword: marketing
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Poll Shows Increased Interest in Horse Racing
A poll conducted by TNS Research and ESPN indicates the number of people in the United States who said they have an interest in horse racing increased for the second consecutive year.
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Sex Sells, But Ad Campaign Was a Quickie
A British Columbia Standardbred track piqued the community's interest with radio advertisements that parodied phone sex, but the campaign won't be back next season. That's not to say the campaign wasn't successful, though.
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Policy, Finances Reduce 'America's Day' Numbers
Policy issues and financial considerations have reduced the number of tracks participating in America's Day at the Races, which will be held Labor Day. The event, first held in 1997, could be retooled in the future, a National Thoroughbred Racing Association official said.
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Seeing Red
<i>By Evan I. Hammonds</i> -- As it approaches its 18th running, and on the heels of record television numbers from this year's Triple Crown, now is the best time to risk taking the World Thoroughbred Championships out of the art house and into the neighborhood multiplex.
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Shaping Opinion
<i>By Mel Moser</i> -- Since the Triple Crown TV ratings were announced, everyone has been offering their opinion on what the ratings really mean. While the significant increases are welcome, they are only tangentially related to the real question.
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Horsemen, Track Embark on Marketing Initiative
The Kentucky Horsemen's Benevolent and Protective Association and Ellis Park have embarked on a joint marketing initiative that could lay the groundwork for projects at the state's other racetracks.
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California Offers Rebates to Players
The California Marketing Committee, a group of the state's leading racing executives, established a rebate system March 1 that rewards patrons based on their play at California racetracks and offtrack facilities.
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NTRA Outlines 2001 Promotional Efforts
At its membership meeting in Lexington, Ky., the National Thoroughbred Racing Association (NTRA) unveiled plans for its 2001 national consumer promotions.
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Marketing Plan for British Racing
Organizers of the first major marketing effort to boost horse racing and encourage betting in Great Britain will spend £10 million over next three years in an attempt to increase racetrack attendance by about one million people, raise off-track betting handle, and increase sponsorships.
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