Keyword: marketing

  • Sex Sells, But Ad Campaign Was a Quickie

    A British Columbia Standardbred track piqued the community's interest with radio advertisements that parodied phone sex, but the campaign won't be back next season. That's not to say the campaign wasn't successful, though.

  • Policy, Finances Reduce 'America's Day' Numbers

    Policy issues and financial considerations have reduced the number of tracks participating in America's Day at the Races, which will be held Labor Day. The event, first held in 1997, could be retooled in the future, a National Thoroughbred Racing Association official said.

  • Seeing Red

    <i>By Evan I. Hammonds</i> -- As it approaches its 18th running, and on the heels of record television numbers from this year's Triple Crown, now is the best time to risk taking the World Thoroughbred Championships out of the art house and into the neighborhood multiplex.

  • Shaping Opinion

    <i>By Mel Moser</i> -- Since the Triple Crown TV ratings were announced, everyone has been offering their opinion on what the ratings really mean. While the significant increases are welcome, they are only tangentially related to the real question.

  • California Offers Rebates to Players

    The California Marketing Committee, a group of the state's leading racing executives, established a rebate system March 1 that rewards patrons based on their play at California racetracks and offtrack facilities.

  • Marketing Plan for British Racing

    Organizers of the first major marketing effort to boost horse racing and encourage betting in Great Britain will spend £10 million over next three years in an attempt to increase racetrack attendance by about one million people, raise off-track betting handle, and increase sponsorships.