By Evan I. Hammonds -- As it approaches its 18th running, and on the heels of record television numbers from this year's Triple Crown, now is the best time to risk taking the World Thoroughbred Championships out of the art house and into the neighborhood multiplex.
By Mel Moser -- Since the Triple Crown TV ratings were announced, everyone has been offering their opinion on what the ratings really mean. While the significant increases are welcome, they are only tangentially related to the real question.
The Kentucky Horsemen's Benevolent and Protective Association and Ellis Park have embarked on a joint marketing initiative that could lay the groundwork for projects at the state's other racetracks.
The California Marketing Committee, a group of the state's leading racing executives, established a rebate system March 1 that rewards patrons based on their play at California racetracks and offtrack facilities.
At its membership meeting in Lexington, Ky., the National Thoroughbred Racing Association (NTRA) unveiled plans for its 2001 national consumer promotions.
Organizers of the first major marketing effort to boost horse racing and encourage betting in Great Britain will spend £10 million over next three years in an attempt to increase racetrack attendance by about one million people, raise off-track betting handle, and increase sponsorships.
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