Marketing

News, Articles, Videos and other content about Marketing

Horse Racing Needs A New Box

Horse Racing Needs A New Box

To remain successful in a competitive marketplace, products undergo changes and re-packaging. Soaps add magic formulas. Foods reduce fat. Cars think for themselves. read blog

NTRA: Reaching a New Generation

NTRA: Reaching a New Generation

After a three-year hiatus, the National Thoroughbred Racing Association's Marketing Summit was brought to the forefront of a growing list of necessary steps toward creating a better industry. The three day conference, held Sept. 21-23 at the Red Rock Casino, Resort & Spa in Las Vegas, covered a variety of topics, from reaching new generations of fans, to discussing updates on several NTRA programs and initiatives.

British Bloodstock Marketing to Increase

British marketing of bloodstock will step up a gear to try and challenge the Irish and French dominance in this area. The Thoroughbred Breeders' Association (TBA), which represents the interests of breeders in the United Kingdom, has shifted resources to focus more on the promotion and marketing of the British bloodstock.

NTRA to Host Marketing Summit

  • News

The National Thoroughbred Racing Association announced July 10 it will host a Marketing Summit from Sept. 21-23 at Red Rock Casino, Resort and Spa in Las Vegas.

Marketing, Slots Getting Push in Maryland

  • News

The head of a new Maryland panel designed to better market horse racing said he expects the state legislature to reach consensus on slot-machine legislation next year.

Tampa Bay Management Duo Promoted

Tampa Bay Downs announced Monday that Margo Flynn has been promoted to vice president of marketing and publicity and Greg Gelyon has been named vice president of finance.

Another Churchill Project: Marketing the New Suites

  • News

The fall meet at Churchill Downs may not begin until Oct. 26, but track officials having been wooing prospective occupants for the recently completed fifth- and sixth-floors of the new Jockey Club suites, which officially opened Sept. 8.

Youbet.com Hires Exec Away from Disney

Youbet.com has hired Gary Sproule, a former Disney executive, as its chief financial officer. The California online racing and wagering company also announced a marketing agreement with California fairs.

Hitting the Target

By Ray Paulick -- Good news and bad news came out of consumer research made public during the National Thoroughbred Racing Association's fourth annual Marketing Summit recently.

Sex Sells, But Ad Campaign Was a Quickie

A British Columbia Standardbred track piqued the community's interest with radio advertisements that parodied phone sex, but the campaign won't be back next season. That's not to say the campaign wasn't successful, though.

Policy, Finances Reduce 'America's Day' Numbers

Policy issues and financial considerations have reduced the number of tracks participating in America's Day at the Races, which will be held Labor Day. The event, first held in 1997, could be retooled in the future, a National Thoroughbred Racing Association official said.

Seeing Red

By Evan I. Hammonds -- As it approaches its 18th running, and on the heels of record television numbers from this year's Triple Crown, now is the best time to risk taking the World Thoroughbred Championships out of the art house and into the neighborhood multiplex.

Shaping Opinion

By Mel Moser -- Since the Triple Crown TV ratings were announced, everyone has been offering their opinion on what the ratings really mean. While the significant increases are welcome, they are only tangentially related to the real question.

Most Popular Stories