Keyword: marketing

  • Global Symposium on Racing and Gaming 45 ideas in 45 minutes.

    Symposium: Panel Gives 45 Ideas in 45 Minutes

    The University of Arizona Racetrack Industry Program's Global Symposium on Racing started in a big way when it asked five panelists to offer 45 ideas in 45 minutes on improving racing and the marketing of the sport.

  • CHRB Resumes Talks on Golden Gate's Future

    One day after Golden Gate Fields threatened closure during a California Horse Racing Board session to modify California racing dates, the Bay Area track's future was again the top subject April 16.

  • Drew Sheinman

    Sheinman Leaves Breeders' Cup Post

    Drew Sheinman has left his post with the Breeders' Cup as senior vice president and chief marketing and revenue officer to pursue other business interests, Breeders' Cup announced Jan. 9.

  • Arabian Race Approved; CHRB Grills BC

    Breeders' Cup was approved Sept. 19 to card a $150,000 stakes for Arabians on the first day of its World Championships, but not before the CHRB grilled the organization on its plan to shift all or part of the money to purses.

  • Thoroughbred Horse Racing

    Horse Racing Needs A New Box

    To remain successful in a competitive marketplace, products undergo changes and re-packaging. Soaps add magic formulas. Foods reduce fat. Cars think for themselves.

  • Jockey Club president and chief operating officer James Gagliano speaks at the Jockey Club Round Table.

    Jockey Club: Marketing Relies on Integrity

    The Jockey Club intends to continue with its efforts to market Thoroughbred racing and develop new patrons, but the organization's leader said Aug. 12 those efforts must go hand in hand with medication and penalty reforms.

  • Canterbury Park Racing

    Deal Would Give Canterbury $75M for Purses

    Canterbury Park Holding Corp. and the Shakopee Mdewakanton Sioux Community struck a 10-year "cooperative marketing agreement" by which the tribe will funnel $75 million in purses to the Minnesota racetrack.

  • Breeders' Cup Unveils New Brand Campaign

    The Breeders' Cup on May 29 unveiled its new brand campaign, The Best is Yet to Come, set to launch across all Breeders' Cup marketing platforms.

  • Committee Will Examine Gural Slots Proposal

    The United States Trotting Association has formed a committee to examine a proposal to use a small percentage of gaming revenue to support marketing and enhanced equine drug testing, but stopped short of endorsing the plan.

  • Pope: Reward Horses Generating Handle

    Thoroughbred industry marketer Fred Pope outlines a plan to reward the owners of the most popular horses with bonus purse money.

  • Firm Hired to Promote Derby, Oaks

    Churchill Downs Inc. for the first time has hired a marketing and communications company to promote the Kentucky Derby (gr. I) and Kentucky Oaks (gr. I), it was announced Dec. 16.

  • NTRA: Reaching a New Generation

    After a three-year hiatus, the National Thoroughbred Racing Association's Marketing Summit was brought to the forefront of a growing list of necessary steps toward creating a better industry. The three day conference, held Sept. 21-23 at the Red Rock Casino, Resort & Spa in Las Vegas, covered a variety of topics, from reaching new generations of fans, to discussing updates on several NTRA programs and initiatives.

  • British Bloodstock Marketing to Increase

    British marketing of bloodstock will step up a gear to try and challenge the Irish and French dominance in this area. The Thoroughbred Breeders' Association (TBA), which represents the interests of breeders in the United Kingdom, has shifted resources to focus more on the promotion and marketing of the British bloodstock.

  • NTRA to Host Marketing Summit

    The National Thoroughbred Racing Association announced July 10 it will host a Marketing Summit from Sept. 21-23 at Red Rock Casino, Resort and Spa in Las Vegas.

  • UPS Becomes Big Brown Marketing Partner

    A recent agreement with IEAH Stables and jockey Kent Desormeaux has UPS serving as the exclusive marketing partner for Kentucky Derby Presented by Yum! Brands (gr. I) winner Big Brown, the delivery company announced in a May 9 press release.

  • Alex Waldrop was one of several speakers at the Kentucky International Equine Summit in Lexington April 28.

    Industry Growth Said to Need Cooperation

    Because lack of growth appears to be one of the many issues plaguing the horse industry, the Kentucky International Equine Summit in Lexington hosted an April 28 seminar to tackle the topic and seek solutions.

  • Peter Land

    Breeders' Cup Hires Chief Marketing Officer

    Peter Land, former global managing director of the international public relations firm Edelman, has been named chief marketing officer of Breeders' Cup, officials announced Oct. 1.

  • Suffolk Downs Launches Local Marketing Campaign

    Suffolk Downs has launched a comprehensive advertising campaign, including television and radio featuring local and national celebrities, as part of a significantly increased effort to market the Thoroughbred racetrack in Boston.

  • Marketing, Slots Getting Push in Maryland

    The head of a new Maryland panel designed to better market horse racing said he expects the state legislature to reach consensus on slot-machine legislation next year.

  • Youbet.com, Louisiana Downs Have Marketing Agreement

    Youbet.com and Harrah's Louisiana Downs have joined forces on a multi-year program that will make the online wagering company the official wagering provider for the Bossier City, La., racetrack.

  • Tampa Bay Management Duo Promoted

    Tampa Bay Downs announced Monday that Margo Flynn has been promoted to vice president of marketing and publicity and Greg Gelyon has been named vice president of finance.

  • Ray Joins Ellis Park as Marketing Director

    Jennifer Ray has been appointed director of marketing at Ellis Park. Ray, who held the same position at Louisiana Downs for the past 17 years, replaces Bob Cunningham, who recently resigned due to relocation.

  • Change Looms for NTRA, Breeders' Cup Moving Forward

    The National Thoroughbred Racing Association and Breeders' Cup are well under way in mapping out a long-range strategy that apparently will bring changes in programs and goals as they seek a larger share of the entertainment, sports, and gambling marketplaces.

  • Santa Anita Park Gets New Marketing Executive

    Michael Gilligan has been hired as the new vice president of marketing and sales for Santa Anita Park, parent company Magna Entertainment Corp. announced Sept. 7.

  • Another Churchill Project: Marketing the New Suites

    The fall meet at Churchill Downs may not begin until Oct. 26, but track officials having been wooing prospective occupants for the recently completed fifth- and sixth-floors of the new Jockey Club suites, which officially opened Sept. 8.

  • Youbet.com Hires Exec Away from Disney

    Youbet.com has hired Gary Sproule, a former Disney executive, as its chief financial officer. The California online racing and wagering company also announced a marketing agreement with California fairs.

  • Ray Paulick<br>Editor-in-Chief

    Hitting the Target

    <i> By Ray Paulick</i> -- Good news and bad news came out of consumer research made public during the National Thoroughbred Racing Association's fourth annual Marketing Summit recently.