Kentucky Commission, Jockeys' Guild Reach Agreement on Advertising Dispute.
The Jockeys' Guild has filed legal documents seeking a temporary restraining order to prevent the state's racing regulatory body from enforcing a new regulation on safety vests and jockey sponsorship.
The Kentucky Horse Racing Commission has unanimously approved new regulations on jockey advertising, requiring that any agreements between riders, owners, and sponsors, file those documents with the regulatory body.
A proposal that would put in place stiffer regulations relating to jockey sponsorship has been adopted by the Kentucky Horse Racing Commission's rules committee.
Although the first Triple Crown race is still six months away, negotiations continue to try to reach agreement on how to handle revenue from advertising on apparel worn by jockeys in the three races.
Jockey Patrick Valenzuela, who offered advertising on his jockey pants legs and his collar for sale on the auction Web site eBay, received one winning bid for $15,000 from an offshore casino and will begin wearing the ads during Wednesday's card at Santa Anita.
Jockeys in Indiana have been granted permission by the Indiana Horse Racing Commission to display the Jockeys' Guild patch on their riding pants, but corporate advertising won't be permitted.
Jockey advertisements worn during the Preakness Stakes (gr. I) telecast on NBC received little "exposure time," a sports marketing firm's analysis has concluded.
Jockeys John Velazquez and Jose Santos said Wednesday they might not ride in the Kentucky Derby if a federal judge bars them from wearing ads during the race.
- By Victor Ryan
After hearing final arguments Tuesday morning, a federal judge said he will rule on whether to allow jockey advertising in this year's Kentucky Derby (gr. I) Wednesday morning.
- By Victor Ryan
A federal judge is expected to rule this week on whether jockeys competing in this year's Kentucky Derby (gr. I) would be allowed to wear corporate advertising on their pants.
Jockey advertising may still become a reality at this year's Breeders' Cup World Thoroughbred Championships through a pilot program being developed by the National Thoroughbred Racing Association and Breeders' Cup Ltd.
Racing stewards at Churchill Downs have levied a $500 fine against 14 jockeys who wore a patch depicting the Jockeys' Guild logo on their pants in the May 3 Kentucky Derby (gr. I).
A former NFL player turned sports marketing agent is hoping to make jockey advertising in California lucrative through collective bargaining.
The California Horse Racing Board gave initial approval Thursday to advertising on jockey attire, owners' silks, and racetrack saddle cloths. The program would be evaluated after one year.
The California Horse Racing Board approved a plan allowing jockeys and horses to ride with advertising on their silks and saddlecloths.
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