Live coverage of the March 8 Santa Anita Handicap (gr. I) has been added to "The Jockey Club Tour on FOX," officials said Feb. 24.
Greg Wolf, Richard Migliore, Andy Serling, Simon Bray, and Alyssa Ali have been tabbed to handle the on-air duties for The Jockey Club Tour on FOX racing series, which makes its debut Sunday, Feb. 9.
The Jockey Club announced it will continue the America's Best Racing mobile marketing tour with a team of six brand ambassadors embedded in key racing markets throughout 2014 and 2015.
The Breeders' Cup and Jockey Club announced July 1 the Breeders' Cup will sponsor the America's Best Racing ABRV traveling experience vehicle in its cross country journey.
Track executives will share their perspectives on Thoroughbred racing in North America when they deliver keynote presentations at 61st annual Round Table Conference on Matters Pertaining to Racing Aug. 11.
America's Best Racing will launch a national bus tour next year in an effort to heighten interest in Thoroughbred racing's biggest days.
The "Night School" online fan education program will offer its first industry town hall meeting Sept. 11 evening, organizers said.
The Jockey Club announced Aug. 16 it has launched "Thoroughbred World," an interactive game in which participants simulate horse breeding and racing.
The Jockey Club intends to continue with its efforts to market Thoroughbred racing and develop new patrons, but the organization's leader said Aug. 12 those efforts must go hand in hand with medication and penalty reforms.
Starting with the Haskell Invitational Handicap, six racing events will be the focus of America's Best Racing's fan development initiative focused on the start of the "Second Season."
Travis T. Tygart, chief executive officer of the United States Anti-Doping Agency, will deliver the keynote address Aug. 12 at The Jockey Club's 60th Annual Round Table Conference.
"The Road to the Kentucky Derby," a four-Saturday package of televised stakes that stemmed from recommendations in the 2011 McKinsey and Company report, will begin March 24 with the Vinery Racing Spiral Stakes (gr. III).
- By Eric Mitchell
- Northeast Region, Midwest Region, Southeast Region, Southwest Region, West Region, Kentucky
The Jockey Club and National Thoroughbred Racing Association introduced the first in a series of fun, edgy videos designed to build a social network following for horse racing.
Without adding to current field size or fan base, racing secretaries can increase pari-mutuel handle immediately by paying more attention to one simple factor: Timing.
Jason Wilson, vice president-business development for The Jockey Club, will review the recent study conducted by McKinsey & Co. on the Thoroughbred racing industry at the 19th annual International Simulcast Conference.
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