Upgrading the on-site customer experience, be it for live horse racing or full-card simulcasts, is critical to the growth of the business, panelists said Oct. 7 on the first day of the International Simulcast Conference.
The International Simulcast Conference in Lexington will commence Monday, Oct. 7, with a series of sessions devoted to the urgent need to improve and enhance the customer experience at tracks and simulcast facilities.
The United States Trotting Association has formed a committee to examine a proposal to use a small percentage of gaming revenue to support marketing and enhanced equine drug testing, but stopped short of endorsing the plan.
An experiment by a New York racetrack to lower pari-mutuel takeout in the hope of increasing handle was approved March 26 by the New York State Racing and Wagering Board.
An upstate New York harness track announced March 11 it wants to reduce pari-mutuel takeout rates to the state minimum in response to calls from horseplayers.
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