The Breeders' Cup announced Aug. 26 that chief marketing officer Peter Land will be leaving the organization after two years to accept a position with PepsiCo as senior vice president, communication.
For the first time in the 26-year history of the event, the Breeders' Cup World Championships, in partnership with the United Service Organizations (USO), will host American soldiers and their families for a day of Thoroughbred racing on Nov. 6 at Santa Anita Park.
The Breeders' Cup will use the standard colored saddle towel system for horses competing in the 2009 World Championships races at Santa Anita Park.
Breeders' Cup has added to its medication and testing policy and increased penalties for violators for 2009.
Thoroughbred breeders worldwide saved nearly $1 million and nominated a record 9,630 foals to the Breeders' Cup program before Aug. 1 as part of an incentive program that exceeded expectations, Breeders' Cup officials announced Aug. 4.
Deadline for the early discount of $100 off the $500 price for a Breeders' Cup foal nomination is midnight ET Aug. 1. As a part of a nominator stimulus plan announced April 7, the discount applies to all foals nominated electronically or "on-line" to the Breeders' Cup program for the 2009 foal crop if made on or before the Aug. 1 deadline.
Just days before its first yearling sale of 2009, Fasig-Tipton announced it has rejoined the National Thoroughbred Racing Association (NTRA).
The Breeders' Cup and TVG announced July 16 a multi-year agreement renewing TVG as an official media partner of the Breeders' Cup World Championships. As part of the agreement, TVG will remain the exclusive marketing partner in the ADW category and become title sponsor of the $2 million Breeders' Cup Mile (gr. IT).
The future format of the Breeders' Cup World Championships and Challenge Series hinges on a plan that will be developed in the next six months, officials said July 10.
- By Esther Marr
While Breeders' Cup is currently operating with debt some believe will result in cuts to purses, a 20-member group has been working toward long-term solutions to bring the organization back to financial stability.
The Breeders' Cup Challenge, a series of automatic qualifying races for the $25.5 million 2009 Breeders' Cup World Championships, has expanded to a record 62 races taking place in seven countries.
Breeders' Cup has vastly changed its ticketing plan for the 2009 World Championships, with major price reductions of up to 80% single-day sales, and online transactions.
Breeders' Cup said April 29 this year's two-day World Championships will remain at Santa Anita Park.
Breeders' Cup is offering a $100 discount off the standard $500 nomination fee for all foals nominated to the Breeders' Cup program electronically by the close of business Aug. 1, the organization announced April 7.
Breeders' Cup president and chief executive officer Greg Avioli was interviewed by Blood-Horse features editor Lenny Shulman after the organization rescinded its decision to suspend its Stakes program for 2009.
Handle for the 25th Breeders' Cup World Championships was up 5.5% over last year's event, according to preliminary data released Oct. 26.
The Breeders' Cup World Championships will return to Churchill Downs in 2010 to begin what could be a regular run of the Kentucky racetrack serving as a host site, officials indicated Oct. 8.
Breeders' Cup president and CEO Greg Avioli was joined by Hall of Fame jockey Jerry Bailey at Ascot Racecourse in England, the afternoon of Sept. 26 to discuss the first "Win & You're In" tie-up with a European racecourse.
Jerry Bailey said that any disadvantage suffered in the past by European horses on the dirt has been taken away with the introduction of a new synthetic surface for this year's Breeders' Cup.
International Equine Acquisitions Holdings, (IEAH Stables), owners of 2008 Kentucky Derby Presented by Yum! Brands (gr. I) and Preakness Stakes (gr. I) winner Big Brown, will donate a percentage of winnings of all IEAH starters in next month's Breeders' Cup World Championships to Breeders' Cup Charities.
The Breeders' Cup announced Sept. 15 that it has entered into an exclusive relationship with Bulgari, the renowned Italian jeweler and watchmaker, for the 25th running of the Breeders' Cup World Championships.
Officials with Breeders' Cup and Churchill Downs aren't ready to confirm the 2010 World Championships will be held at the Kentucky racetrack.
The Breeders' Cup announced July 17 it has selected St. Jude Children's Research Hospital and Susan G. Komen for the Cure as non-profit beneficiaries for the 25th running of the Breeders' Cup World Championships, to be held Oct. 24-25, at Santa Anita Park.
The Breeders' Cup announced it has selected St. Jude Children's Research Hospital and Susan G. Komen for the Cure as non-profit beneficiaries for the 25th running of the Breeders' Cup World Championships, to be held Oct. 24-25, at Santa Anita Park.
Breeders' Cup and Emirates Airline have announced a renewal of their sponsorship agreement through which Emirates, an intercontinental airline based in the United Arab Emirates, will become title sponsor of the $3-million Breeders' Cup Turf (gr. IT) at the 2008 Breeders' Cup World Championships.
Breeders' Cup officials April 16 announced that the Breeders' Cup Challenge will for the first time be expanded to Europe with three "Win and You're In" races at Ascot Racecourse in England Sept. 27.
The repackaging of the Breeders' Cup World Championships and move of female stakes from their customary Saturday spot is part of the plan to make Friday's program "true Breeders' Cup championship racing," Breeders' Cup president Greg Avioli said.
The Los Angeles media market and its attractiveness to sponsors played a key role in the decision by Breeders' Cup to tab Santa Anita Park as a host site for two consecutive years, Breeders' Cup president Greg Avioli said.
Breeders' Cup officials are in talks with John Deere, which gained entitlement rights to the Breeders' Cup Turf Division in 2001, to continue its sponsorship.
- By Tom LaMarra
The Breeders' Cup board of directors will discuss international participation in the World Championships, new races, and potential host sites for 2009 during its Dec. 7 meeting.
Just as severe weather played havoc with many facets of the 2007 Breeders' Cup, the blustery, sloppy conditions hit the bottom line of handle figures at Monmouth Park during the first-ever two-day World Championships.
A total of $111,903,685 was wagered from all sources on the 11-race Breeders' Cup World Thoroughbred Championships card at Monmouth Park Oct. 27, according to preliminary data, a decline of 20.3% from the all-time record set at Churchill Downs last year.
Though still in the midst of this year's Breeders' Cup World Championships at Monmouth Park, officials are looking ahead to next year's event, which could include some new races.
Breeders' Cup Limited and Horse Racing Simulation have announced the launch of a new product that is both an interactive horse race handicapping tool, as well as an innovative game.
Matthew Lutz has been named chief financial officer of Breeders' Cup, the organization announced Oct. 22.
The eyes of the horse racing world are squarely fixed on next week's Breeders' Cup, with a total of 160 pre-entries (141 individual horses, 19 cross-entered) for 11 races. It will be a year of many firsts for the World Championships.
More racetracks have expressed an interest in being part of the Breeders' Cup Challenge "Win and You're In" program next year.
Breeders' Cup president and chief executive officer Greg Avioli will be the guest for the July 26 edition of bloodhorse.com "Talkin' Horses," sponsored by AIRshod.
The Grayson-Jockey Club Research Foundation, the Monmouth University Scholarship Fund, Monmouth Park Charities, and other charities of local interest will be the beneficiaries when Breeders' Cup Ltd. hosts its 2007 Breeders' Cup Charity Celebration Oct. 26.
Breeders' Cup will get some major-league media exposure June 22 when two racing industry participants address attendees at the Associated Press Sports Editors Convention in St. Louis, Mo.
Damon Thayer, vice president of Breeders' Cup event management and an employee since 1999, has taken a consultant's position with Breeders' Cup Ltd.,
The Breeders' Cup World Championships will return to Southern California, where the event began in 1984, for its 25th running, Breeders' Cup Limited announced April 19. The two-day races will be held Oct. 24-25, 2008.
A record number of foals were nominated to the Breeders' Cup program in 2006, and now a record 52% of the eligible North American foal crop can participate in the program.
The group I Hong Kong Jockey Club Champions Mile will become the first race held outside the United States in the new Breeders' Cup Challenge, a series of official qualifying races for the Breeders' Cup World Championships, officials of Breeders' Cup Limited announced Feb. 23 in conjunction with the Hong Kong Jockey Club.
The Breeders' Cup board of directors plans to explore the possibility of seeking a title sponsor for the Breeders' Cup World Championships.
- By Ryan Conley
ESPN's "Wire To Wire" digest show will be eliminated in 2007, but the amount of live coverage hours of horse racing on the network will increase slightly, part of a retooling of the lineups for the sports cable company and affiliated broadcast network ABC.
- By Tom LaMarra
Breeders' Cup officials visited Monmouth Park in New Jersey for a tour Nov. 28, but they said it wasn't because the New Jersey Sports and Exposition Authority-operated racetrack was in danger of losing the 2007 Breeders' Cup World Championships as published reports had suggested.
As predicted, all-source wagering exceeded $140 million for the Breeders' Cup World Championships held Nov. 4 at Churchill Downs, according to official figures released Nov. 9.
Breeders' Cup and some of the top racetracks in the country have repackaged major stakes for 2007 in the hope of promoting the World Championships. The scheme includes guaranteed berths in the Breeders' Cup for horses that win stakes on six big-event days in the summer and early fall.
The Breeders' Cup board of directors has made no decision on limiting the racetracks that could be considered as future host sites for the World Championships, but during an Oct. 31 luncheon in Louisville, Ky., officials couldn't say enough about having the event at Churchill Downs.
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