Keyword: fans

  • Thoroughbred Horse Racing

    Horse Racing Needs A New Box

    To remain successful in a competitive marketplace, products undergo changes and re-packaging. Soaps add magic formulas. Foods reduce fat. Cars think for themselves.

  • Hangin' With Haskin: I lied

    Well, now that her farewell appearances at Hollywood and Keeneland have come and gone, I have discovered the Zenyatta reservoir is a lot deeper than I thought.

  • Dan Liebman: Editor-in-Chief

    Commentary: Broad Cast

    <i>By Dan Liebman</i> - During dinner with colleagues the night of Dec. 29, a member of the party returned to the table and mentioned how the New York Giants were leading the New England Patriots in the fourth quarter. A television in an adjacent room was showing the game on CBS.

  • Simple Math

    <i>By Robert McNair</i> -- Racing used to be a major sport in the 1930s along with baseball and college football, but has since become a minor one. This concerns me, and I'd like to see the sport regain its popularity.

  • Wake Up

    <i>By Paul Deblinger</i> -- The biggest disconnect in racing is the failure of the NTRA and the tracks to do anything for regular customers, or to identify new sources of customers.

  • Girl Talk

    <i>By Nan Mooney</i> -- Marketing a sport to women takes more than just hanging out a "Ladies Welcome" sign. It requires creativity, and some shared wisdom.

  • Star Search

    <i>By John W. Russell</i> -- Question: What sport advertises its product by focusing on frantic fans rather than prominent players? You've got it: Thoroughbred racing.

  • Nan Mooney

    Let's Get Risky

    <i>By Nan Mooney</i> -- Change is never safe. But to attract new, young fans, it's time for the racing industry to do what jockeys, trainers, owners, and fans do every day. It's time for them to take a risk.

  • Nan Mooney

    Seeing Eye to Eye

    <i>By Nan Mooney</i> -- Most racetrack insiders have their own peculiar way of viewing the world. But a crucial viewpoint appears to be getting lost. Everyone on the inside is so busy looking sideways, they seem to have forgotten about all of us on the outside looking in.