Keyword: ESPN networks

  • NTRA commissioner Tim Smith outlines advertising strategy during Monday's marketing summit in Las Vegas.

    NTRA to Shift Advertising Strategy

    The National Thoroughbred Racing Association will shift its advertising strategy this summer to target sports fans who wager on horse racing about twice a year. To that end, it will rely heavily on ads that will appear on ESPN network channels. In addition, the Breeders' Cup championship will be "repositioned" to give it greater public awareness, NTRA commissioner Tim Smith said.