EquineCommerce.com, the online company which sells horses through a bid/ask system, registered its first sale on Dec. 30. An online bidder purchased a Smart Strike no-guarantee season for $24,500. EquineCommerce.com launched its Web site in early December.
EquineCommerce.com quietly opened for business earlier this week, failing to sell any horses or stallion seasons in its first series of listings. But the company's chief executive was pleased because the software for the company's Web site worked well.