The National Thoroughbred Racing Association (NTRA), Breeders' Cup Limited and NTRA Purchasing has announced a program linking horsemens support for the sponsorship of Dodge with increased purse money. The program, entitled Dodge Drive to the Finish Line, is intended to provide incentive to NTRA member horsemens' associations to promote and sell Dodge vehicles in return for a reimbursement in the form of increased prize money.
The National Thoroughbred Racing Association and Breeders' Cup unveiled a promotion April 21 that offers Breeders' Cup Stakes purse enhancements tied to the sale of Dodge vehicles.
<i>By Ray Paulick </i> -- Mineshaft has little to lose if he contests the Breeders' Cup Classic and doesn't win.
<i>By Ray Paulick</i> -- All things being equal, it's better to support a company that is putting money into racing.
The National Thoroughbred Racing Association and Breeders' Cup Limited announced that Dodge has become a marketing partner as well as the title and divisional sponsor of the Breeders' Cup Classic.
