Keyword: cooperative advertising

  • NTRA Dues to Drop 25%; Commitments Sought

    The National Thoroughbred Racing Association's strategic plan for 2006-10 calls for a 25% reduction in membership dues, said NTRA officials who hope to have the renewal process completed this summer.

  • For NTRA, Membership Scheme a Priority for 2005

    With membership contracts set to expire at the end of 2005, the National Thoroughbred Racing Association is formulating a long-range strategy that is expected to rely on dues in some form. Meanwhile, the search for a chief executive officer won't begin until the master plan is in place.

  • Change Looms for NTRA, Breeders' Cup Moving Forward

    The National Thoroughbred Racing Association and Breeders' Cup are well under way in mapping out a long-range strategy that apparently will bring changes in programs and goals as they seek a larger share of the entertainment, sports, and gambling marketplaces.

  • NTRA 2002 Ad Campaign to Debut in April

    The National Thoroughbred Racing Association's 2002 advertising campaign will be visible in some markets the weekend of April 6, and in full gear by the time the Kentucky Derby rolls around May 4.