The Breeders' Cup on May 29 unveiled its new brand campaign, The Best is Yet to Come, set to launch across all Breeders' Cup marketing platforms.
Suffolk Downs has launched a comprehensive advertising campaign, including television and radio featuring local and national celebrities, as part of a significantly increased effort to market the Thoroughbred racetrack in Boston.
- By Tom LaMarra
The latest National Thoroughbred Racing Association advertising campaign will draw upon the basics that make up a fun outing at the racetrack--picking horses and socializing--in an attempt to invite newcomers to the sport.
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