Keyword: branding

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  • Thoroughbred Horse Racing

    Horse Racing Needs A New Box

    To remain successful in a competitive marketplace, products undergo changes and re-packaging. Soaps add magic formulas. Foods reduce fat. Cars think for themselves.

  • Pope: Reward Horses Generating Handle

    Thoroughbred industry marketer Fred Pope outlines a plan to reward the owners of the most popular horses with bonus purse money.

  • Suffolk Downs Launches Local Marketing Campaign

    Suffolk Downs has launched a comprehensive advertising campaign, including television and radio featuring local and national celebrities, as part of a significantly increased effort to market the Thoroughbred racetrack in Boston.

  • NTRA commissioner Tim Smith outlines advertising strategy during Monday's marketing summit in Las Vegas.

    NTRA to Shift Advertising Strategy

    The National Thoroughbred Racing Association will shift its advertising strategy this summer to target sports fans who wager on horse racing about twice a year. To that end, it will rely heavily on ads that will appear on ESPN network channels. In addition, the Breeders' Cup championship will be "repositioned" to give it greater public awareness, NTRA commissioner Tim Smith said.