America's Best Racing (ABR) June 29 released the third video of a four-part series of digital video ads celebrating the 350th anniversary of horse racing in the United States.
America's Best Racing has launched a four-part series of digital video ads celebrating the 350th anniversary of the birth of horse racing in America.
As American Pharoah seeks to cap the Triple Crown, America's Best Racing announced it will distribute more than 50,000 "Hail the Tail" tattoos and share a printable poster across social media channels.
America's Best Racing has released another episode in its series of digital video ads filmed and produced by ABR Films promoting the Road to the Triple Crown.
America's Best Racing May 4 released episode 4 of its four-part series "The Road Less Traveled: The Road to the Triple Crown".
DerbyGames and America's Best Racing announced the launch of the "Derby Million Dollar Challenge" in which contestants rank this year's Kentucky Derby horses in the correct order of finish to win a $1 million grand prize.
America's Best Racing has released episode 3 of the four-part series of digital video ads titled "The Road Less Traveled: The Road to the Triple Crown."
America's Best Racing has released episode 2 of the four-part series of digital video ads titled "The Road Less Traveled: The Road to the Triple Crown".
America's Best Racing has launched a four-part video series of digital ads filmed and produced by ABR Films titled "The Road Less Traveled: The Road to the Triple Crown."
America's Best Racing has announced a strategic partnership with Autism Speaks, the world's leading autism advocacy and science organization.
An all-expense-paid, 48-hour trip to the Travers Stakes (gr. I) and Pacific Classic (gr. I) is up for grabs in America's Best Racing's "Ultimate 48 Sweepstakes".
A mobile app launched by Equibase in 2010 has been reissued with the America's Best Racing brand. It allows racing fans to view the results and video replays for graded stakes.
The Jockey Club announced it will continue the America's Best Racing mobile marketing tour with a team of six brand ambassadors embedded in key racing markets throughout 2014 and 2015.
FOX Sports and The Jockey Club announced Aug. 8 a multi-year agreement to air prominent graded stakes races starting in 2014 from many of horse racing's best known tracks on FOX Sports 1.
The Breeders' Cup and Jockey Club announced July 1 the Breeders' Cup will sponsor the America's Best Racing ABRV traveling experience vehicle in its cross country journey.
The $750,000 Toyota Blue Grass Stakes (gr. I) April 13 is one of 16 stakes that will highlight the 16-day Keeneland meet that begins April 5.
The Jockey Club, in collaboration with the NBC Sports Group, kicks off the "Road to Kentucky Derby" series with a 30-minute special previewing the Triple Crown season March 23 on the NBC Sports Network from 6-6:30 p.m. EDT.
The America's Best Racing tour will begin the week of March 11 at the South by Southwest Festival in Austin, Texas, according to The Jockey Club.
America's Best Racing will launch a national bus tour next year in an effort to heighten interest in Thoroughbred racing's biggest days.
Starting with the Haskell Invitational Handicap, six racing events will be the focus of America's Best Racing's fan development initiative focused on the start of the "Second Season."
Thoroughbred racing will be featured Thursday, June 7, across the NBC television properties. Racing-related offerings include "CNBC Sports Biz: Game On" and "I'll Have Another-Charging Toward History," on NBC Sports Network.
"I'll Have Another -- Charging Toward History" will premiere June 7 at 7:30 p.m. (EDT) on the NBC Sports Network. It will be shown again June 8 at 7:30 p.m. and June 9 at 2:30 p.m.
The Jockey Club and the National Thoroughbred Racing Association April 16 officially launched the website tied to the "America's Best Racing" initiative. The web address is followhorseracing.com.
The Thoroughbred industry the week of March 11 will preliminarily launch a new fan website that will focus on a new brand initiative called 'America's Best Racing.'
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