Auction Edge, Timeform In Exclusive Agreement on Ratings
Date Posted: 12/10/2001 2:35:59 PM
Last Updated: 12/10/2001 3:37:41 PM

The Blood-Horse Inc. announced Monday, Dec. 10, that an exclusive agreement has been reached with Timeform of England in which the Timeform Ratings will be included in Auction Edge, the auction catalog supplement published by Blood-Horse. Under the agreement, Timeform's ratings that use pounds as a measure of a horse's merit will be used in future Auction Edge books.

"Quite simply, this agreement with Timeform confirms that Auction Edge is totally unmatched in the quality and caliber of vital information it provides to buyers at auction," said Jim Cox, research director for The Blood-Horse, Inc. "Timeform has been in existence for over 50 years in Europe, and its legendary ratings are relied upon by many of the industry's most sophisticated owners, breeders, and bettors from around the world who demand a reliable, independent assessment of a horse's merit. We are excited to reach this exclusive and historic agreement with our friends at Timeform, and to have this indispensable information in Auction Edge."

Peter Bell, deputy managing director of Timeform said, "We are delighted to partner with The Blood-Horse and further expand our audience. I am confident that buyers who have come to rely upon Auction Edge as a key information source for making buying decisions will take great stock in the added value and extra benefit of having Timeform Ratings at their fingertips. Smarter buyers make smarter buys."

In addition to the Timeform agreement, The Blood-Horse also recently reached an exclusive agreement with Daily Racing Form to provide Beyer® Speed Figures in Auction Edge.

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