Churchill Downs will partner with Moët & Chandon, BLUE04, and SandRidge Energy for the Kentucky Derby Presented by Yum! Brands (gr. I) May 5. The alliance will focus on fans, celebrity attendees, and Kentucky Derby winners.
Under the new agreements, the partnership will introduce the all new “Moët & Chandon Toast to the Kentucky Derby,” which will take place during the festivities preceding the running of the race.
BLUE04 will infuse a creative theme into the Kentucky Derby “Blue Room” (formerly known as the “Green Room”), where celebrities will refresh themselves after walking the Red Carpet.
SandRidge Energy is the presenting sponsor of the celebratory “Kentucky Derby Winner’s Party” immediately following the race. This invitation-only event is the finale of the historic race day as the winning owner, trainer, jockey, and government officials gather to toast another successful running of the Kentucky Derby.
“Churchill Downs is very pleased to welcome these brands into our stable of fine sponsors,” said Churchill president Kevin Flanery. “Our partnerships make it possible for us to continue to extend and refine the many exciting events that surround the Kentucky Derby, a great American tradition and a springtime weekend-long sports party known and loved around the world."
