Veteran television sportscaster Howard Sudberry has been named senior director of marketing and communications at Arlington Park.
According to a release, Sudberry joins Arlington after spending a quarter century as a three-time Emmy Award-winning sports anchor and reporter at WBBM-TV.
During his tenure at the CBS affiliate, in addition to providing coverage for all of Chicago’s major sports teams, Sudberry hosted frequent telecasts of major races from Arlington Park, including a national broadcast of the 1986 Arlington-Citation Challenge won by Cigar.
Sudberry has operated a sports-media consulting firm, Sudberry Media Group, since leaving the station in 2009. He also produced and co-hosted the 2010 telecast of the Arlington Million (gr. IT) that aired on Comcast SportsNet.
Sudberry, the son of a trainer, will “play an instrumental role in increasing Arlington Park’s visibility by contributing to the track’s marketing, advertising, sales and communications efforts,” according to the release.
“I am really excited to be involved in a sport that I love, at a racetrack that I love – Arlington Park,” Sudberry said in a statement. “I went to Arlington as a young kid as a fan, hosted television shows from Arlington for years, so it’s only natural that I wind up working with the team there trying to revitalize the excitement of the sport of Thoroughbred racing and the beauty of the racetrack.”
"We’re excited about adding Howard to the team; he not only has strong media credentials but most important, he brings along a wealth of knowledge and a passion for Thoroughbred racing,” said Arlington Park general manager Tony Petrillo in a release.