Logos for 2011 Derby, Oaks Unveiled
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Churchill Downs has released the official event logos for Kentucky Derby 137 and Kentucky Oaks 137, each of which includes the respective "icon" marks embedded within the overall logo design.

Both logos feature a horse and "color palettes with accent colors forecasted to be part of fashion trends for Spring 2011," according to a release.

The official colors for Kentucky Derby 137 are teal and black. The "Derby logo blends tradition in the serif font of the anniversary script with the forward motion and minimal design of a racehorse’s silhouette at its base," the release said. "The bend in the Thoroughbred’s neck is reminiscent of the curves of a racetrack, and specifically of Churchill Downs’ picturesque first turn,"which every year is one of the most-photographed angles of the legendary Kentucky Derby race."

The Oaks logo features "an elegant white filly with an arched neck and hot pink mane framed by a grey medallion. A ribbon of pink – the official color of the Oaks – gracefully wraps around the grey circle that showcases the filly’s profile," according to the CDI release.

Churchill Downs also noted that Kentucky Derby 137 and Kentucky Oaks 137 products willbe available for purchase online (www.KentuckyDerbyStore.com), including long and short-sleeved T-shirts and hats. The release said apparel and gift items, including the Kentucky Derby mint julep glassware, are scheduled for release later this fall.

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