Breeders' Cup Up for Sports Event of Year

Breeders' Cup Up for Sports Event of Year
Photo: Anne M. Eberhardt

The 2009 Breeders’ Cup World Championships is one of five nominees in the "Sports Event of the Year" category at the "2010 Sports Business Awards" presented by Street & Smith’s Sports Business Journal and Sports Business Daily. The awards will be presented May 20 at the Marriott Marquis in Times Square in New York City.

Other nominees in the Sports Event of the Year category are: Super Bowl XLIV, MLB All-Star Game, Bridgestone NHL Winter Classic, and the U.S. Open (Tennis).

"We were extremely proud of the unprecedented success of the 2009 Breeders’ Cup, and are gratified to be recognized among the very best events in sports by Sports Business Journal at tonight’s awards," Greg Avioli, Breeders’ Cup president and CEO said in a statement.

Consisting of 14 races and purses and awards totaling $25.5 million, the two-day World Championships at Oak Tree at Santa Anita was the richest prize money event in sports in the U.S.

According to a release from Breeders’ Cup, the Sports Business Awards recognize excellence and outstanding achievement in the business of sports for the period from Jan. 1, 2009 through Feb. 28, 2010. Single games or events, or event series that occurred in North America, for professional or collegiate teams, sanctioning bodies or national governing bodies were eligible.

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