Churchill Downs Now Offering "Podcasts" of Racing Audio/Video and Track Information

Edited press release

Fans of Churchill Downs can now obtain information about the home of the Kentucky Derby (gr. I), its special events, and racing program by downloading podcasts containing that information from the Internet and then listening to those audio files when and where they choose.

The historic track is believed to be the first in North America to offer podcasting of information on the track and its races. The word "podcast" is a combination of the word "broadcast" and the name of Apple Computer's popular MP3 player called the iPod. But an iPod is not required to listen to podcasts as they may be used with several digital audio and video formats, and can play on most MP3 players or portable digital audio devices, or on most desktop or laptop computers.

Along with offering standard podcasts of racing and track information, Churchill Downs is also offering enhanced audio podcasts, which allow the user to jump to different chapters within a podcast, and video podcasts.

Membership in Churchill Downs' Twin Spires Club (TSC), the track's customer rewards program, is required for access to the track's podcasts. Membership in the Twin Spires Club is free and application for membership is available at the track's TSC office or on the Web at www.twinspiresclub.com. Members may access and download the Churchill Downs podcasts through a special section on the Twin Spires Club Web site.

"Our entry into the podcasting universe is very exciting because it provides a wonderful opportunity to take the story of Churchill Downs, the Kentucky Derby and our great sport of Thoroughbred racing to a vast new audience," said Steve Sexton, president of Churchill Downs. "This wonderful and portable technology allows fans of racing and potential new fans to take this information with them wherever they go and listen to it when they wish. There is an enormous opportunity in podcasting to distribute information about our track and our sport to current fans, educate a limitless number of potential new fans, and to reach an overall audience that we may not be effectively reaching through traditional media."

Chaz Rough, the creative online manager for Churchill Downs Incorporated's (CDI) Customer Relationship Management (CRM) program, has guided the development of Churchill Downs' podcasting effort.


Podcasts currently available from Churchill Downs include:

* Churchill Downs This Week - A weekly rundown of special events at the track.

* Barn Notes - John Asher and Josh Abner of Churchill Downs update news from the track's stable area and preview upcoming stakes races.

* The Horse Racing Podcapper - Churchill Downs Incorporateds Steve Fugitte offers an audio analysis of each days races at Churchill Downs.

* Horse Racing 101 - Fugitte offers a beginners guide to handicapping and wagering on Thoroughbred racing. A new podcast of "Horse Racing 101" is offered each week.

* Horse Tales - A video podcast that features interviews with trainers, jockeys, owners and fans about their experiences and favorite horses and racing stories.

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