Churchill Downs Unveils Derby 132 Logo

Churchill Downs Unveils Derby 132 Logo
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The logo for the 132nd Kentucky Derby (gr. I) was introduced Nov. 1 at Churchill Downs. The silhouette of a jockey aboard a Thoroughbred in full stride, with both figures flashing past a stylized version of the historic track's legendary Twin Spires, is the focus of the official event logo for next year's classic

The 2006 Derby logo, which incorporates traditional Derby colors of red and green, also prominently displays the number 132 and a signature red rose is embedded in the name of the event. The logo, which will serve as the official symbol for the 2006 renewal of the world famous "Run for the Roses," was created for the fourth consecutive year by the Churchill Downs Inc.'s Creative Services team.

The logo will adorn all officially licensed event merchandise, premium items, and tickets for the 2006 Kentucky Derby. It will be critical element in the track's Kentucky Derby branded-product licensing program, which will be managed for the first time by Licensing Partners International. The 2006 Kentucky Derby will be the first since the beginning of a five-year partnership between Churchill Downs and LPI.

The company is affiliated with the Collegiate Licensing Company, which oversees licensing programs for most NCAA colleges and universities. Along with Churchill Downs and the Kentucky Derby, LPI's client list includes the PGA Tour, the Indy Racing League, the World Golf Hall of Fame, and the Canadian Football League.

"The unveiling of our 2006 Derby logo is a wonderful moment as it unofficially launches the countdown to the 132nd running of the Kentucky Derby, the greatest event in Thoroughbred racing and one of the premier sports events in the world," said Steve Sexton, president of Churchill Downs.

"The occasion is even more notable this year as this logo will be included on the first officially-licensed Kentucky Derby products that will be marketed and distributed through our relationship with Licensing Partners International. The sale of officially licensed Kentucky Derby merchandise has displayed steady growth in recent years and the expertise and experience that LPI brings to that program will help Derby fans everywhere enjoy these products and create great new Kentucky Derby memories."

The introduction of the official Kentucky Derby logo for 2006 coincides with the availability of officially licensed Kentucky Derby merchandise online at The Derby Store at www.kentuckyderby.com. Items immediately available for purchase online include caps, shirts, sweatshirts and Kentucky Derby 132 souvenir glasses.

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