Youbet.com has joined the National Thoroughbred Racing Association (NTRA) as a special member, the NTRA announced Friday. The publicly traded youbet.com (Nasdaq: UBET), is the leading online horseracing wagering company in the United States.
By joining the NTRA, Youbet.com will gain access to several NTRA programs, including use of NTRA advertising and official marks; participation in NTRA consumer promotions such as the DRF/NTRA National Handicapping Championship; fan education on ntra.com, and others.
"We welcome Youbet.com as an NTRA member and we anticipate a mutually beneficial partnership as we work to grow interest and participation in Thoroughbred racing," Tim Smith, commissioner and CEO of the NTRA, said in a release.
Youbet.com, a leading technology provider to the industry, will share with the NTRA its experience and expertise in one-to-one and relationship marketing to promote horseracing. Youbet.com will also work with the NTRA on various legislative and regulatory programs in state and federal jurisdictions.
"We believe that the Internet–and Internet-based account wagering service providers such as Youbet–plays a significant role in the future popularity of horseracing and are pleased to be joining the NTRA at such a positive time for Thoroughbred racing," said Charles Champion, Youbet.com's chairman and CEO. "We look forward to working with the NTRA on legislative, regulatory and political initiatives that will benefit our track partners and horsemen. We will also be working together on new joint marketing programs to raise awareness of horseracing and pari-mutuel wagering."
More information on Youbet.com can be found at www.Youbet.com.