NYRA Has Deal for Venue Technology Platform

Platform designed to enhance customer experience, improve business outcomes.

The New York Racing Association has signed an agreement with VenueNext to implement a "connected venue technology platform" beginning in the spring of 2017 at Belmont Park.

NYRA said Aug. 22 it will use VenueNext's technology platform to "enhance guest experiences and improve business outcomes." It will be in use for the 2017 Saratoga Race Course meet as well.

The all-new mobile experience will provide guests with convenience and control over how they experience many of the racetrack's services, NYRA said. The app can be used for mobile tickets; betting; ordering food, drinks, and merchandise for select in-seat delivery or express pick-up; viewing horse and jockey profiles; and accessing behind-the-scenes video content.

The association also said VenueNext's real-time data dashboards will help the racetracks make "data-driven operational decisions during events." The system will integrate with the NYRA Bets wagering app and NYRA HD video app.

"VenueNext has a proven track record for delivering innovative fan experiences to sporting venues across the country, and we're proud to partner with them," NYRA president and chief executive officer Christopher Kay said in a release. "This partnership is yet another step in our efforts to continuously improve the guest experience through the use of technology."

VenueNext said it has been deployed at major venues including Levi's Stadium in Santa Clara, Calif.; Yankee Stadium in New York City; the Orlando Magic's Amway Center; the Minnesota Vikings' U.S. Bank Stadium; and Churchill Downs in Kentucky.