The Auction Edge will be sold through The Blood-Horse. The Blood-Horse, Inc. also publishes The Horse, a monthly equine health care magazine; TBH MarketWatch, a twice-monthly newsletter for Thoroughbred investors; Equine Images, a quarterly equine art enthusiast's magazine; the official Kentucky Derby and Breeders' Cup souvenir magazines; and Keeneland magazine. In addition, The Blood-Horse also operates Eclipse Press, its book publishing division; Exclusively Equine, its e-commerce and mail-order catalogue division; and a family of leading Web sites including bloodhorse.com, thehorse.com, and haynet.net.
The Blood-Horse, Inc., will introduce a new auction catalog supplement, Auction Edge,beginning with Keeneland's July Yearling Sale.In addition to the essential standard information such as previous auction prices of siblings, sires sales averages, and complete produce records of the first dam, the Auction Edgewill include additional key information such as expanded auction sales results, more detailed racing data, and expanded past performance data. Many of these components were not previously available in this type of auction catalog supplement. The information is presented in a new, easy to read style that will help buyers find what they need to know faster and easier."The Thoroughbred marketplace is a $1-billion industry, and we strongly believe the people making investments in the business deserve the best, most comprehensive information available." said Jim Cox, research director for The Blood-Horse, Inc. "This product, relying on the vast network of information in The Jockey Club Information Systems database, is designed to give buyers and sellers an edge and help them make the best decisions possible."