PlayboyRacingUSA.com will offer a wide variety of pari-mutuel wagering on North American racing. Penn National gives the company the opportunity to launch the site with live racing and wagering on about 30 tracks. The site will have safeguards to block wagers from states and jurisdictions where online pari-mutuel wagering is prohibited.
Said Lawrence Lux, president of Playboy.com: "The site will bring Playboy's unique brand of sexiness, excitement, and fun to online horse racing. Our live Playboy Betting Bunny, Deanna, who consumers will already know from PlayboySportsBook.com, will serve as the site's interactive hostess."The company said it has 4.4 million visitors to its site each month.Peter M. Carlino, chief executive officer of Penn National Gaming, said the partnership gives Penn National a chance to draw upon Playboy's "tremendous brand and marketing strengths, inluding its large and demographically appropriate online and offline audiences."