Deal With Cable Provider Could Aid TVG Expansion

Gemstar-TV Guide International Inc. and Adelphia Communications Corp. have signed a 20-year Interactive Program Guide agreement that could feature a major expansion of the TV Games Network. Gemstar-TV Guide is the parent company of TVG.

Pennsylvania-based Adelphia is the leading cable operator in the Los Angeles, Calif.-area with about 1.1 million customers. Adelphia also is a major cable provider in South Florida, western New York, Virginia, and New England.

Adelphia will launch TVG in key markets that are located in states in which TVG accepts account wagering. Currently, TVG is available on cable only in Kentucky -- and via satellite throughout the country -- but has plans to expand into other markets. Wagering is available in four states.

Adelphia has about 5.5 million customers in more than 30 states. It provides cable entertainment, digital cable, local-voice and long-distance telephone services, messaging, enhanced data, and high-speed Internet services. Adelphia will carry TV Guide Interactive in more than 85% of its cable systems in the U.S., including all of Adelphia's major markets, and systems with Scientific Atlanta, or SA converters.

Earlier this year, Gemstar-TV Guide signed a deal with Charter Communications, another cable television provider. It, too, has plans to broadcast TVG.

TVG is the official marketing partner of the National Thoroughbred Racing Association. It has exclusive broadcasting and in-home account wagering rights with 26 racetracks, and non-exclusive agreements with 40 more tracks.