position," said NTRA Commissioner Tim Smith. "He is well known to the sports television and sponsorship marketplaces and will be an immediate help in the promotion of the Breeders' Cup World Thoroughbred Championships as well as in the management of NTRA Productions, our agency relationship with Host Communications for sponsorship sales and other important areas."Campbell most recently served as president of KSE New York, a division of Kaleidoscope Sports and Entertainment, where he supervised the investment of Kaleidoscope's parent company, Interpublic, in a $150-million sports and entertainment equity fund.Prior to KSE New York, Campbell operated his own sports marketing firm, whose client list included IBM, Federal Express, and the 1994 World Cup Organizing Committee. The firm later merged into ISES, an Atlanta-based sports consulting firm co-founded by Tim Smith.ISES numbered among its clients the Atlanta Olympics Organizing Committee and nine Olympic sponsors. It also created the Andersen Consulting World Championship of Golf in partnership with ABC, ESPN and the world's five major golf tours.During the 1980s and early 1990s, Campbell ran television and media relations for the PGA TOUR for five years before leaving to become executive vice president of Ohlmeyer Communications, where he supervised the sports sponsorship activities of such corporations as IBM and Nabisco, in addition to marketing the "Skins Game" television golf property.
NTRA officials indicated that a second senior vice president, responsible for advertising, promotions and industry relations, would be named in the next few weeks and would be based in the organization's Lexington, Ky., headquarters.