--Strengthen core marketing programs
--Significantly increase legislative and political capabilities
--Create the "World Championships" framework and brand
--Help the industry maximize account wagering potential
--Strengthen the organization
In terms of strengthening the organization, the options include a full corporate merger with Breeders' Cup Ltd., long-term contracts with members, an executive retention program, and acquisition of rights of some World Thoroughbred Championships races on a revenue-sharing basis.The NTRA also plans to "concentrate more on supportive members and less on reluctant members or industry opponents," the business plan says.