The 2001 Kentucky Derby was the first in which JettSport served as the official licensee of Kentucky Derby art. It attracted singer and artist Tony Bennett to create paintings that became the official artwork of the Kentucky Derby and Kentucky Oaks.
Churchill Downs and JettSport, Inc. have agreed on a three-year-deal under which the Louisville sport and event graphics company will be the licensee for the track's "Art of the Kentucky Derby" series, and other Churchill Downs artwork, for the next three years.JettSport, Inc., an-award-winning partnership headed by Michele Fischer, Clare Jett, and Noreen Sullivan, will oversee the creation and production of the commemorative prints and posters for the Kentucky Derby and Kentucky Oaks. The artwork will also appear on tickets to the two events along with other officially licensed merchandise for the Derby and Oaks. The relationship between Churchill and JettSport will be expanded under the new agreement to include the licensing of all artwork bearing the track's twin spires logo and other trademarks.