New Logo, Corporate Name for The Blood-Horse

The Blood-Horse has a new logo and adopted a new corporate name to better reflect the diversity of the company, according to publisher Stacy V. Bearse, president and CEO. Previously operated as The Blood-Horse Inc., the company will now operate as Blood-Horse Publications.

The "mare and foal" logo was designed by creative director Suzanne Depp and her staff, and illustrated by renowned equine artist Richard Stone Reeves.

"The evolution from The Blood-Horse, Inc. to Blood-Horse Publications recognizes the expansion of our company into new areas of service to the horseman," Bearse said. "We are honored that Mr. Reeves accepted the commission to create the illustration that serves as the focal point of our new logo. Richard's sensitive depiction of the bond between mare and foal highlights our continued commitment to the enjoyment, appreciation and welfare of the horse."

Since producing his first portrait of a Thoroughbred in 1946, Reeves has painted more champion racehorses than any other artist and his work is coveted by collectors and admirers around the world.

Blood-Horse Publications is a multimedia publishing company that traces it roots to 1916. Blood-Horse Publications' flagship publication, The Blood-Horse, is the oldest continually published North American Thoroughbred magazine. The Blood-Horse magazine began as a 20-page monthly bulletin in 1916 with the formation of the Kentucky Thoroughbred Horse Association.

Blood-Horse Publications also publishes The Horse, a monthly equine health care magazine; the official Kentucky Derby and Breeders' Cup souvenir magazines; Auction Edge; Keeneland magazine; and the Eclipse Awards program. In addition, Blood-Horse Publications also operates Eclipse Press, its award-winning book publishing division; Exclusively Equine, its e-commerce and mail-order catalogue division; and a family of leading Web sites including