The National Thoroughbred Racing Association, Breeders' Cup Limited and Nextel announced Monday that Nextel has joined the NTRA as a group purchasing partner and will become the title and divisional sponsor of the Nextel Breeders' Cup Distaff, part of the $14 million Breeders' Cup World Thoroughbred Championships, beginning in 2004. The announcement was made at the "21" Club in New York City.As the "Official Wireless Telecommunications Company" of the NTRA and the Breeders' Cup World Thoroughbred Championships and a partner of NTRA Purchasing,, Nextel will offer savings on Nextel products and services to NTRA supporters and members of American Quarter Horse Association. Under the multi-year, multi-tier marketing agreement, Nextel will receive promotional and hospitality benefits, as well as print media and commercial advertising during horseracing programming on NBC, CNBC, CBS and the ESPN networks.
"Nextel's commitment to horseracing as a group purchasing partner indicates the growing value that our 500,000-member industry has in the sports sponsorship marketplace," said NTRA senior vice president of sponsorship, Chip Campbell. "We are pleased to be associated with the Nextel brand and its reputation for instant connectivity, which is vital in the fast-paced environment of Thoroughbred racing." "The NTRA and its member organizations are extremely mobile business units, and we look forward to the opportunity to demonstrate Nextel's wide array of products and services to this yet untapped business area," said Michael Robichaud, director of sports and entertainment marketing, Nextel. "Very few sports offer the type of access that the NTRA provides to both its industry members and consumers, and we are excited to have the opportunity to partner with a sport so rich in history and tradition."