"This marketing agreement with Pattison confirms the prominence horse racing has in the business community," said Hugh Mitchell, Woodbine's senior vice president of racing. "To partner with Pattison, one of Canada's finest outdoor advertising companies, on the International, one of Canada's most important horse races, is a major achievement for Woodbine."Pattison Outdoor Advertising is Canada's largest outdoor advertising company. "We're pleased to have entered into a partnership with Woodbine Entertainment and to sponsor one of Canada's most prestigious horse racing events," said Glenn McConnell, President of Pattison. "The opportunity to associate the Pattison name with an event of this caliber is exceptional and one that seldom arises. We look forward to our relationship with Woodbine Entertainment and the mutual esteem the Pattison Canadian International brings to our organizations." Pattison joins Atto Insurance (Atto Mile, Can-IT), Labatt Breweries (Labatt Woodbine Oaks), Pepsi (North America Cup), the Ontario Lottery and Gaming Corporation (Woodbine Slots Cup, Can-III), the Chinese Cultural Centre (Chinese Cultural Centre Stakes, Can-IIT) and the Breeders' Cup (King Edward Breeders' Cup, Can-IIT; Niagara Breeders' Cup, Can-IIT; Mazarine Breeders' Cup, Can-II; and Grey Breeders' Cup, Can-II) as other major Woodbine sponsors.
Edited from a releaseWoodbine Entertainment Group and Pattison Outdoor Advertising announced Wednesday that the two companies have signed an agreement in which Pattison will sponsor the Canadian International (Can-IT) for the next three years. The Canadian International, a $1.5 million race (Canadian funds) for the world's best turf horses run annually at 1 1/2 miles over Woodbine's E.P. Taylor Turf Course, will be now called the Pattison Canadian International. The 2003 edition, once again part of the World Series Racing Championship, is set for Sunday, October 19.