Youbet.com, Inc., a leading online wagering company for horseracing, named David B. Bonfield and Jeff True as regional general managers of the company's new business development program. Bonfield, a veteran advertising and marketing executive who was most recently publisher of the Trentonian/Journal Register Company in New Jersey, has become general manager of Youbet's eastern region. True, former general manager and director of marketing of Los Alamitos Race Course in Cypress, Calif., has joined Youbet as its western region general manager.The new Youbet executives will be responsible for management and development of existing racetrack and marketing relationships, including track and vendor contract negotiations. They will oversee expansion of Youbet's presence in their respective regions. They will also monitor state and local legislatures and other regulatory bodies and develop relationships with leading horsemen.
"With these outstanding managers now in place, we have a powerhouse marketing capability that can propel Youbet to continued growth in two of our major markets," said Charles F. Champion, chairman and chief executive officer. "Customers and content are the keys to market share growth for Youbet, and we are confident that Dave and Jeff will bring us even more closely in touch with bettors, tracks and other important constituencies." Youbet.com is the largest Internet provider of horseracing content in the United States.