Breeders' Cup TV Ratings Dip Slightly

Final television ratings for the Breeders' Cup World Thoroughbred Championships Oct. 25 were down 10% from last year's numbers, NBC announced. The five-hour show that originated from Santa Anita Park in Arcadia, Calif., checked in with a final rating of 1.8, garnering a 5% share of the television viewers for the time period, which ran from 1 p.m.-6p.m. Eastern Standard Time. The 2002 rating was 2.0 with the same 5% share.

Each ratings point represents 1,084,000 households.

"It's still a good rating considering the tough competition and the fact several top horses did not compete," noted NBC manager of communications Kathy Connors. The Breeders' Cup telecast was in against strong national and regional college football contests, including Notre Dame-Boston College, Tennessee-Alabama, Purdue-Michigan, and USC-Washington.

As expected, Breeders' Cup viewership peaked in the last half-hour of the show with the running of the Breeders' Cup Classic - Powered by Dodge. The meter hit a high of 2.6 with a six share during the last 30 minutes, and the last hour overall was up 1/10th of a ratings point over last year.

The final ratings were down from the overnight ratings that measure 55 of the nation's largest markets. Those overnights tallied a 2.2 with a 5% share of the viewing the audience.