Bill and Laura Etter, the agency's husband and wife design team, created the 2004 logo. Their last two Preakness designs have won major national awards. The 2002 logo earned a Communicator Award, while the 2003 logo received a 2003 American Graphic Design Award."We are once again pleased to be able to design the national Preakness logo," said Chris Raynor, Vice President of Agency Operations for The Leffler Agency. "Our goal, as always, is to value this great American tradition."The 129th Preakness logo will be used on all communications, merchandise and promotional materials and as tradition dictates, will be the featured infield logo on the grass in front of the Lumatron video board at Pimlico.
The Maryland Jockey Club today unveiled the 2004 Preakness logo. The 129th running of the $1,000,000 Preakness Stakes (gr. I), the middle jewel of the Visa Triple Crown, is set for Saturday, May 15, 2004 at Pimlico Race Course.For the fifth straight year, The Leffler Agency of Baltimore and Tampa designed the official Preakness logo. In cooperation with Maryland Jockey Club senior marketing staff, the agency has continued a trend of new concepts in racing that both brands the facility and celebrates the event."The special features of the 2004 logo are fresh, eye-catching colors, the conveyance of movement and action with the horses and the inclusion of the time-honored icons of the cupola and black-eyed susans in yet another dynamic way," said Karin De Francis, Maryland Jockey Club Executive Vice President.