"With 17 million new DVD households last year including many 'late adopters' comprised of the broader demographic audiences that embraced the film, it was the ideal time to release 'Seabiscuit,' " Kornblau added.
In four weeks since its release, the "Seabiscuit" DVD has become the top-selling live-action drama on the market, generating $15 million more in sales than it did in box office gross.According to Universal Studios Home Video, the multiple Golden Globe nominee has generated $135 million through sales of 6.5 million copies to the home video market in its first month. "It's an amazing achievement for a dramatic title, and we are thrilled at how well it continues to register with audiences," USHV president Craig Kornblau told Daily Variety.