Satellite Information Services, which provides live racing and much more for Britain's 8,000 betting shops, will produce the ATR coverage, though editorial control will rest with ATR. ATR will be available in nine million homes free of charge.ATR is a partnership between Arena Leisure, the racecourse group, and Sky Television. It has risen out of the wreckage of the original attheraces, which went off the air at the end of March.
Meanwhile, THRC has come to agreement with the rights-holder Phumelela Gold to show live South African racing in Britain. Phumelela Gold will in turn distribute THRC‚s product around in the world in a complete package that contains pool betting involving the British tote system.