EquiSoft Inc., founded by David Ward in 1992, is located in Marblehead, MA. EquiSoft has developed Internet and software applications for racing entities including Daily Racing Form, Magna Entertainment Corp. and Beyer Associates. EquiSoft Inc. was the primary architect and developer of the Daily Racing Form's web site and their flagship software product, Formulator, which is in its fourth edition with the recent release of Formulator 4.Decker LLC is owned by Robert Decker, the former chief financial officer of Churchill Downs Inc. and president of Churchill Downs Simulcasting Network, who now serves as a business consultant to racing and non-racing entities. He will assist EquiSoft with marketing and business development of its products.
"Pari-Mutuel operators must be able to attract and retain customers in this highly competitive environment," said Ward. "In order to do so, they must have a superior product offering than their competition. There is clearly a need for high-end information and wagering applications with superior content, utility and presentation. These products must also be able to support all vendors, integrate with existing client platforms and interface with both Customer Relationship Management systems and player tracking and rewards programs." "EquiSoft, under the guidance of David Ward its founder and President, has developed handicapping and internet products that are widely acclaimed to be among the best in the industry," stated Decker. "I look forward to assisting the Company in achieving its goal of increasing the distribution of its products for the benefit of racing fans around the world." "This is a formidable partnership," said Daily Racing Form President Charlie Hayward. "Bob Decker's business acumen and extensive race track management experience combined with EquiSoft's content creativity and implementation skills, should result in a "can't miss" proposition."