Breeders' Cup viewership peaked in the final half hour of the telecast, which featured the running of the Breeders' Cup Classic - Powered by Dodge (gr. I). The ratings reached 2.15 for that segment. Between 1 and 5 p.m., the ratings remained between 1.23 and 1.54, growing to 1.74 between 5 and 5:30 p.m.
NBC's coverage of the Oct. 30 Breeders' Cup World Thoroughbred Championships from Lone Star Park in Texas registered the lowest television ratings in the 21-year history of the event. The national ratings reached only a 1.4 share, down 22% from last year's 1.85 rating. Each ratings point represents 1.08-million households.The five-hour telecast, which ran from 1-6 p.m. EDT, was up against stiff college football competition, as CBS televised the Georgia vs. Florida game, and ABC had a doubleheader, with most of the country receiving Oklahoma vs. Oklahoma State followed by Michigan vs. Michigan State.